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Kidswear etailer Melijoe raises fresh €9mn capital
Nov '14
Children’s multi-brand fashion e-tailer Melijoe.com said it has raised €9 million in fresh capital funding, led by Gimv, one of Europe’s largest investment companies.

One of its early investors and a historical shareholder, CM-CIC Capital Privé also participated in the new capital funding program.

This new funding round will enable Melijoe.com to expand its offerings and boost its global and help on its mission to become the world’s leading children’s fashion e-commerce site by 2017.

Based in Paris and launched in 2007 by Nathalie Christen-Genty, Melijoe.com has expanded rapidly and is now available in six languages.

The website hosts some of the best-known brands in children’s fashion and led by efficient delivery systems, Melijoe.com realises more than 50 per cent of annual sales from outside France.

Nathalie Genty says, “This capital increase marks a key opportunity for Melijoe to further enhance our offering and services, while boosting brand awareness and international growth.”

Gert Kerkstoel, Partner at Gimv, adds, “Melijoe is a strategic partner for brands that are in an ongoing process of reviewing their distribution strategy to reflect the global, multi-channel retail reality.

“The challenge of adapting distribution to new consumer purchasing habits is far from over and kidswear is a perfect example of this evolution and we want to support Melijoe in further building a leading position.” (AR)

Fibre2fashion News Desk - India

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