Home / Knowledge / News / Apparel/Garments / Indian online shoppers to treble by 2016: Google
Indian online shoppers to treble by 2016: Google
Nov '14
According to technology giant, Google, the numbers of online shoppers in India will nearly treble from the current 35 million to 100 million by 2016.

Google India managing director, Rajan Anandan said most of these new online shoppers will come from tier I and II cities.

“The confidence to shop online is on the rise as 71 per cent of those (respondents) who said they do not shop online from tier I and II cities, plan to do so in the next 12 months," he told media persons.

A rise in internet penetration and growing preference for online shopping will drive the Indian ecommerce market to $15 billion by 2016, he said.

The Indian ecommerce market is currently estimated at about $3 billion by analysts.

Compared to just 8 million in 2012, about 35 million Indian consumers are now buying apparel, electronics, cosmetics, furniture, etc from online stores.

Anandan explained that of the 100 million online shoppers, around 40 million are expected to be women and that women buyers in tier I cities are driving growth and also outspending men by 2 times.

The research was conducted by Forrester Consulting across 6,859 respondents, of which over 60 per cent said buying online was directly correlated with social status.

The mobile phone also emerged as an important access device for online shoppers with one in three online buyers transacting online on mobile phones, while it was one in two respondents in tier III cities.

About 66 per cent respondents mentioned that they preferred shopping online for variety and convenience and also for discounts. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search