ShangPin to facilitate UK fashion businesses reach China

08 Dec '14

4 min read

Dominic Jermey, CEO, UKTI, added, “The UK has a strong heritage for producing high-quality goods and services, creating huge demand for British brands across the globe. We are therefore delighted to be partnering with Shangpin on this MoU and, in so doing, respond to the increasing demands of the discerning Chinese for British brands and, at the same time, supporting UK brands trade successfully on Shangpin’s e-marketplace.”

Stephen Phillips, China-Britain Business Council Chief Executive, said: “The UK’s reputation for excellence, innovation and design is well recognised in China, where a rapidly growing group of sophisticated consumers are drawn to our globally renowned brands and companies. We are delighted to be cooperating with Shangpin on this MoU, to make it even easier for UK companies to access one of China’s most highly-regarded e-commerce platforms.”

Since it was established in 2010, Shangpin has become the trusted online retailer and B2C platform focused on fashion and lifestyle for more than 5 million Chinese customers, offering an exceptional shopping experience, curated fashion content, and access to many brands from Lanvin to Topshop.

The MoU between ShangPin and UKTI/CBBC has been signed a few months ahead of the GREAT Festival of Creativity that the British Government is planning to organise in Shanghai in March next year. The Festival will showcase the best of British creativity and how British and Chinese companies make the best business partners across a variety of sectors, including fashion. (RKS)

Fibre2fashion News Desk - India

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