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American Apparel appoints Paula Schneider as new CEO
19
Dec '14
American Apparel, a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, has appointed veteran fashion executive Paula Schneider as the new Chief Executive Officer (CEO), effective January 5, 2015.

The appointment follows the termination of Dov Charney, former president and CEO for American Apparel. Scott Brubaker, who has been serving as interim CEO, will continue in the post until Paula joins the company, after which he will remain as a consultant to ensure an orderly transition.

An experienced executive with an extensive track record in design, merchandising, sales, manufacturing, finance, licensing, and human resources, Paula has a well-earned reputation for improving the financial performance and operational efficiencies of numerous global fashion brands. She has served as president and senior officer of a number of retail and apparel companies, including Warnaco, Gores Group, BCBG Max Azria, and Laundry by Shelli Segal.

Paula said, “American Apparel has a unique and incredible story, and it's exciting to become part of such an iconic brand. My goal is to make American Apparel a better company, while staying true to its core values of quality and creativity and preserving its sweatshop-free, Made in USA manufacturing philosophy.”

David Danziger, co-chairman of American Apparel’s BoD said, “American Apparel needs a permanent CEO who can bring stability and strong leadership in this time of transition, and we believe Paula fits the bill perfectly. We remain grateful to Scott Brubaker for his hard work and invaluable insights towards improving our operations.”

Allan Mayer, co-chairman of American Apparel’s BoD said, “We’re pleased that what we set out to do last spring - namely, to ensure that American Apparel had the right leadership - has been accomplished. We are confident that Paula Schneider has the skills and background to lead the company to long-term success.”

As of September 30, 2014, American Apparel had approximately 10,000 employees and operated 245 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia, Japan, South Korea, and China. (GK)

Fibre2fashion News Desk - India

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