Home / Knowledge / News / Apparel/Garments / Women driving Asian ecommerce trade growth – Survey
Women driving Asian ecommerce trade growth – Survey
22
Dec '14
A survey by The Economist reveals that Asian women are increasingly empowered financially and they are the one’s driving the explosive growth of e-commerce in the region.

The magazine did a detailed survey of 5,500 women across Asia’s major urban areas and the results are published in a report titled, ‘On the rise and online: Female consumers in Asia’.

Across the eight markets covered, 41 per cent of the women surveyed say they are joint breadwinners in their household and another 8 per cent reveal that they are sole breadwinners.

The trend is particularly pronounced in China, where 62 per cent of women call themselves as joint breadwinners.

“Women are also showing increasing independence in handling finances, just over two-thirds report having their own bank accounts and 48 per cent have their own credit cards,” the report informs.

Nearly half of women polled say they prefer shopping online to doing so in stores and the figure is as high as 69 per cent in China.

Among several reasons, 62 per cent and 60 per cent women pointed to cost savings and time savings, respectively.

59 per cent are also of the opinion that online retailers can be relied upon to have the products they want to buy in stock, while 56 per cent believe that online shopping offers a broader range of choices.

Nearly half of women say they feel pressured and stressed in traditional shops and more than 50 per cent in Macau, South Korea, India and China feel this way.

The survey also rings bells of alarm for brick and mortar retailers, when it informs that 27 per cent feel store staff talk down to them because they are women, seen more pronounced in Macau, India and China.

For many women, online shopping has become a favourite pastime. Among the survey respondents, 63 per cent say they browse for products and services at least once a day, with nearly 30 per cent doing so twice or more.

Nearly 90 per cent of the women surveyed buy some clothing and accessories online, of which 39 per cent buy the majority of their clothing this way.

Among 18 to 29-year-olds, 53 per cent prefer shopping online rather than offline, compared to 48 per cent among 30-49-year-olds and 42 per cent for those between 50 and 60 years of age.

Similarly, 58 per cent of 18-29-year-olds shop on their phones as against 38 per cent of 40-49-year-olds. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search