Home / Knowledge / News / Apparel/Garments / Women driving Asian ecommerce trade growth – Survey
Women driving Asian ecommerce trade growth – Survey
22
Dec '14
A survey by The Economist reveals that Asian women are increasingly empowered financially and they are the one’s driving the explosive growth of e-commerce in the region.

The magazine did a detailed survey of 5,500 women across Asia’s major urban areas and the results are published in a report titled, ‘On the rise and online: Female consumers in Asia’.

Across the eight markets covered, 41 per cent of the women surveyed say they are joint breadwinners in their household and another 8 per cent reveal that they are sole breadwinners.

The trend is particularly pronounced in China, where 62 per cent of women call themselves as joint breadwinners.

“Women are also showing increasing independence in handling finances, just over two-thirds report having their own bank accounts and 48 per cent have their own credit cards,” the report informs.

Nearly half of women polled say they prefer shopping online to doing so in stores and the figure is as high as 69 per cent in China.

Among several reasons, 62 per cent and 60 per cent women pointed to cost savings and time savings, respectively.

59 per cent are also of the opinion that online retailers can be relied upon to have the products they want to buy in stock, while 56 per cent believe that online shopping offers a broader range of choices.

Nearly half of women say they feel pressured and stressed in traditional shops and more than 50 per cent in Macau, South Korea, India and China feel this way.

The survey also rings bells of alarm for brick and mortar retailers, when it informs that 27 per cent feel store staff talk down to them because they are women, seen more pronounced in Macau, India and China.

For many women, online shopping has become a favourite pastime. Among the survey respondents, 63 per cent say they browse for products and services at least once a day, with nearly 30 per cent doing so twice or more.

Nearly 90 per cent of the women surveyed buy some clothing and accessories online, of which 39 per cent buy the majority of their clothing this way.

Among 18 to 29-year-olds, 53 per cent prefer shopping online rather than offline, compared to 48 per cent among 30-49-year-olds and 42 per cent for those between 50 and 60 years of age.

Similarly, 58 per cent of 18-29-year-olds shop on their phones as against 38 per cent of 40-49-year-olds. (AR)

Fibre2fashion News Desk - India


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search