Home / Knowledge / News / Apparel/Garments / Arvind Internet launches digital retail store concept
Arvind Internet launches digital retail store concept
Dec '14
Mr. Tejinder Singh (L) & Mr. Kulin Lalbhai
Mr. Tejinder Singh (L) & Mr. Kulin Lalbhai
Arvind Internet Limited (AIL), the online arm of Arvind—one of India’s largest integrated textile and apparel company with a strong retail presence, has launched a revolutionary digital retail store concept by opening first such store at Ambience Mall in Gurgaon, near New Delhi.
In what can be the future of fashion, the ‘bricks meet click’ store has been launched by Creyate, the online custom clothing brand of AIL. The online studio is built on a pillar of customisation, and allows customers to design their own garments on www.creyate.com.
Not only does the online studio give customers the freedom of choice and expression, but it also guarantees exclusivity like no other.
In addition, by booking a home visit with the Style Stewards—the experts of style—customers can get measured and styled in the comfort of their homes. Once measured, customers can ‘Creyate’ their own garments, made in a fully automated next generation factory, from anywhere, which will then be delivered as per their exact fit to their doorstep. 
The Creyate Store is a technically advanced fashion studio, which starts with the use of iMacs to help customers design their garments online and ends with swatch books that allow them to touch and feel the fabrics.
For those customers who have been impressed by the designs, they have the option of scanning the QR code on the garment, transferring it on screen and customising it to perfection, according to a statement. 
“As a pioneer in bringing global fashion to India, Arvind now intends to break the monotonous convention with Creyate offering innovative and the best in class brand experience backed with never before technology,” said Kulin Lalbhai, executive director, Arvind Limited.
“Creyate intends to offer an alternative to ready-to-wear as well as traditional custom clothing and targets to cross Rs 100 crore by next year. Our digitised concept retail stores are well thought-out extension that facilitates one’s yearning to create their own style statements, by literally letting you wear your personality on your sleeve,” he added.
“Creyate is a multi-channel concept and our technologically adept retail stores have been designed to enhance the retail customer’s brand experience by manifolds. The customer will experience some exclusive and unique services coupled with the phenomenal power of customisation which has never been seen in India. Creyate is like a factory at your fingertips,” explains Tejinder Singh, chief operating officer at AIL.
AIL has plans to launch Creyate stores in 15 cities next year. It also has plans to take Creyate to global consumers next year starting with the US market, where online custom clothing is a large thriving market. (RKS)

Fibre2fashion News Desk - India

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search