Home / Knowledge / News / Apparel/Garments / Arvind Internet launches digital retail store concept
Arvind Internet launches digital retail store concept
Dec '14
Mr. Tejinder Singh (L) & Mr. Kulin Lalbhai
Mr. Tejinder Singh (L) & Mr. Kulin Lalbhai
Arvind Internet Limited (AIL), the online arm of Arvind—one of India’s largest integrated textile and apparel company with a strong retail presence, has launched a revolutionary digital retail store concept by opening first such store at Ambience Mall in Gurgaon, near New Delhi.
In what can be the future of fashion, the ‘bricks meet click’ store has been launched by Creyate, the online custom clothing brand of AIL. The online studio is built on a pillar of customisation, and allows customers to design their own garments on www.creyate.com.
Not only does the online studio give customers the freedom of choice and expression, but it also guarantees exclusivity like no other.
In addition, by booking a home visit with the Style Stewards—the experts of style—customers can get measured and styled in the comfort of their homes. Once measured, customers can ‘Creyate’ their own garments, made in a fully automated next generation factory, from anywhere, which will then be delivered as per their exact fit to their doorstep. 
The Creyate Store is a technically advanced fashion studio, which starts with the use of iMacs to help customers design their garments online and ends with swatch books that allow them to touch and feel the fabrics.
For those customers who have been impressed by the designs, they have the option of scanning the QR code on the garment, transferring it on screen and customising it to perfection, according to a statement. 
“As a pioneer in bringing global fashion to India, Arvind now intends to break the monotonous convention with Creyate offering innovative and the best in class brand experience backed with never before technology,” said Kulin Lalbhai, executive director, Arvind Limited.
“Creyate intends to offer an alternative to ready-to-wear as well as traditional custom clothing and targets to cross Rs 100 crore by next year. Our digitised concept retail stores are well thought-out extension that facilitates one’s yearning to create their own style statements, by literally letting you wear your personality on your sleeve,” he added.
“Creyate is a multi-channel concept and our technologically adept retail stores have been designed to enhance the retail customer’s brand experience by manifolds. The customer will experience some exclusive and unique services coupled with the phenomenal power of customisation which has never been seen in India. Creyate is like a factory at your fingertips,” explains Tejinder Singh, chief operating officer at AIL.
AIL has plans to launch Creyate stores in 15 cities next year. It also has plans to take Creyate to global consumers next year starting with the US market, where online custom clothing is a large thriving market. (RKS)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search