Home / Knowledge / News / Apparel/Garments / Snapdeal & India Post partner to help Banarasi weavers
Snapdeal & India Post partner to help Banarasi weavers
26
Dec '14
Online retailer, Snapdeal has launched a pilot project with India Post to set-up facilitation desks at Varanasi post offices to enable local weavers to sell on the Snapdeal platform.

According to Snapdeal, this arrangement will provide access to millions of Indians who aspire to own traditional Banarasi weaves.

The online retailer adds that this is initiative from Snapdeal and India Post is to empower local artisans and small and medium entrepreneurs by providing a platform to popularize their indigenous products.

Through this association, weavers will be able to access the national audience by listing their products on Snapdeal, at a negligible cost.

The post offices will act as a dropping point for sellers, and India Post will be delivering it to the buyers. Alongside, Snapdeal will also create an ‘India Post’ store to feature the associated sellers exclusively.

Snapdeal will share its expertise in fashion and market insights with these weavers to help them create designs and products which will appeal to a variety of customers across the country.

Speaking about the tie-up, Kunal Bahl, CEO at Snapdeal said, “Through this partnership we will take the Banarasi weaves to customers across India and extend the platform to more weavers and artisans in India.”

“India Post is the perfect partner for us as they not only have the reach but are also as committed as we are to preserve and grow our traditional crafts and weaver ecosystem,” he added.

India Post is world’s most widely distributed postal system with 154,866 post offices all over the country and 466,903 employees.

In the past, India Post has associated with Snapdeal, to reach out to philatelists to offer stamps priced between Rs. 300-5,500. (AR)

Fibre2fashion News Desk - India

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search