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Alvanon & Fashion Snoops team up at Intermoda 2015
Jan '15
Alvanon has teamed up with leading trend forecasting authority, Fashion Snoops to present a coordinated offering of exciting business solutions for fashion brands and manufacturers at Intermoda 2015, which runs till January 16, 2015 at the Expo Guadalajara exhibit hall.

At the exhibit, Fashion Snoops will showcase the latest in fashion intelligence in the form of their innovative trend gallery, presented in conjunction with Alvanon’s product development consulting solutions and technical fit mannequins.

Together, these solutions address the critical needs common to every fashion firm on how to identify and capture the right on-trend design and how to execute that design in a technically accurate and efficient way.

In addition, the fashionable garments displayed on Alvanon’s AlvaForm mannequins will have been designed by emerging designers from two top Mexican fashion universities namely, Ibero Puebla and Centro de Diseño de moda.

“The designers, merchandisers and manufacturers who visit Intermoda will experience how trend expertise, product development best practices, and the latest fit technologies can work together to radically improve their businesses,” says Alvanon president, Ed Gribbin.

He adds, “Interpreting that trend accurately in the product development process is critical; and then, being able to visualize and validate each garment’s fit intent on the AlvaForm will ensure that the latest trend gets to market as quickly and efficiently as possible.”

For brands and retailers, the combination of Alvanon’s consulting and fit expertise and Fashion Snoops’ trends analysis will help them speed time to market, and improve full-price sell throughs, conversion rates and customer satisfaction.

For manufacturers, these solutions will reduce sample iterations, improve quality control and significantly reduce the time it takes to get from design to production to the retail floor.”

In addition to its consulting and technical solutions, Alvanon will exhibit its Mexico Standard AlvaForm technical fit mannequins at Intermoda.

The Mexico Standard, introduced in 2013 and updated in 2014 with additional sizes, is based on over 20,000 body scans of consumers that revealed the height, weight, measurements and body shapes of Mexicans from 14 different regions.

Alvanon fit experts employed these scans, together with their knowledge of human anatomy and pattern construction, to create the most life-like and technically accurate mannequins available anywhere. (AR)

Fibre2fashion News Desk - India

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