Home / Knowledge / News / Apparel/Garments / Jabong sets record of 73% NPS for customer satisfaction
Jabong sets record of 73% NPS for customer satisfaction
28
Jan '15
Jabong.com, India’s leading fashion online store, got its Net Promoter Score (NPS) process certified by Nielsen and declared that it has attained an NPS of 73 per cent, based on surveys conducted during September 2014, for customer satisfaction and experience.

Conducted in August 2014, Jabong commissioned Nielsen to study its NPS process, implemented changes, and best practices suggested and got audited by a third party.

After the study, Nielsen certified that Jabong’s process is in line with the globally accepted best practices.

Jabong not only seeks regular feedback from all customers, it also prioritizes projects on the basis of their impact on customer satisfaction. Jabong is now geared at taking that index to another height and in its vision to create a brand that delights its customers in every way possible.

On this proud achievement, Mr. Praveen Sinha, founder and managing director, Jabong.com, said, “Jabong has always been a customer centric organization. We have deep dived and found that our customers are happy because we provide the widest assortment, exclusive International brands and the fastest delivery. We had started next day deliveries way back in 2012, and that too without any additional charge and then the trend followed. For us, it was to understand the psyche of our customers and then working towards their likes.”

In a highly competitive and exponentially growing Indian ecommerce market, keeping the customer happy is of utmost importance. NPS, developed by Fred Reichheld, Bain and Company and Satmetrix, is a simple, one question survey which asks the customer how likely are they to recommend the firm to their friends and family. It evaluates customer satisfaction and loyalty, thereby keeping a record of happy customers and work towards maintaining the same.

Jabong.com is India’s favourite fashion multi-brand e-store and caters to the fashion aspirations of modern India. With more than 1500 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search