Home / Knowledge / News / Apparel/Garments / Apparel among leading online & offline retail segments
Apparel among leading online & offline retail segments
02
Feb '15
Clothing is one of the leading segments of the online and online retail global market, according to a report by Hamburg-based business intelligence organisation yStats.com.

The report ‘Global Clothing B2C ecommerce Market 2015’ shows that clothing is in close rivalry with the consumer electronics category for first rank among product categories by share of online shopper purchases and tops it in many countries. Pure online, store-based mass merchants and clothing specialists worldwide compete for a share of this booming market.

Clothing has been the most purchased product in many countries including the UK, Russia, China, India, Spain, Italy, Turkey, and Mexico. In selected developed markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in global cross-border B2C ecommerce in 2014, accounting for over a third of all cross-border online purchases, according to the report.

Mobile and omni-channel strategies have become of vital importance for both online and store-based retailers of apparel. Also the majority of consumers in Germany say that they use both online and offline shops to buy clothes and often compare prices between channels.

In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Meanwhile, the example of South Korea, where close to one in three online buyers of clothing conducted their last purchase via smartphone, shows that mobile optimized websites, applications and a seamless shopping experience across different channels has become of vital importance.

In China and Japan online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

In the US, on the other hand, apparel and footwear brands are second in popularity after online mass merchants for buying clothes. In Europe, German online clothing retailers Zalando and Bonprix operate across several countries, as also do France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks&Spencer and Next were also popular among online shoppers in the UK and Germany. Meanwhile, in South Africa online mass merchants Kalahari and Amazon dominated by share of online buyers of clothing, and in Latin American countries MercadoLibre’s marketplace was a popular shopping destination, along with online fashion specialists such as Dafiti. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X