Home / Knowledge / News / Apparel/Garments / Apparel among leading online & offline retail segments
Apparel among leading online & offline retail segments
02
Feb '15
Clothing is one of the leading segments of the online and online retail global market, according to a report by Hamburg-based business intelligence organisation yStats.com.

The report ‘Global Clothing B2C ecommerce Market 2015’ shows that clothing is in close rivalry with the consumer electronics category for first rank among product categories by share of online shopper purchases and tops it in many countries. Pure online, store-based mass merchants and clothing specialists worldwide compete for a share of this booming market.

Clothing has been the most purchased product in many countries including the UK, Russia, China, India, Spain, Italy, Turkey, and Mexico. In selected developed markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in global cross-border B2C ecommerce in 2014, accounting for over a third of all cross-border online purchases, according to the report.

Mobile and omni-channel strategies have become of vital importance for both online and store-based retailers of apparel. Also the majority of consumers in Germany say that they use both online and offline shops to buy clothes and often compare prices between channels.

In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Meanwhile, the example of South Korea, where close to one in three online buyers of clothing conducted their last purchase via smartphone, shows that mobile optimized websites, applications and a seamless shopping experience across different channels has become of vital importance.

In China and Japan online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

In the US, on the other hand, apparel and footwear brands are second in popularity after online mass merchants for buying clothes. In Europe, German online clothing retailers Zalando and Bonprix operate across several countries, as also do France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks&Spencer and Next were also popular among online shoppers in the UK and Germany. Meanwhile, in South Africa online mass merchants Kalahari and Amazon dominated by share of online buyers of clothing, and in Latin American countries MercadoLibre’s marketplace was a popular shopping destination, along with online fashion specialists such as Dafiti. (GK)

Fibre2fashion News Desk - India

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search