Home / Knowledge / News / Apparel/Garments / Apparel among leading online & offline retail segments
Apparel among leading online & offline retail segments
Feb '15
Clothing is one of the leading segments of the online and online retail global market, according to a report by Hamburg-based business intelligence organisation yStats.com.

The report ‘Global Clothing B2C ecommerce Market 2015’ shows that clothing is in close rivalry with the consumer electronics category for first rank among product categories by share of online shopper purchases and tops it in many countries. Pure online, store-based mass merchants and clothing specialists worldwide compete for a share of this booming market.

Clothing has been the most purchased product in many countries including the UK, Russia, China, India, Spain, Italy, Turkey, and Mexico. In selected developed markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in global cross-border B2C ecommerce in 2014, accounting for over a third of all cross-border online purchases, according to the report.

Mobile and omni-channel strategies have become of vital importance for both online and store-based retailers of apparel. Also the majority of consumers in Germany say that they use both online and offline shops to buy clothes and often compare prices between channels.

In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Meanwhile, the example of South Korea, where close to one in three online buyers of clothing conducted their last purchase via smartphone, shows that mobile optimized websites, applications and a seamless shopping experience across different channels has become of vital importance.

In China and Japan online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

In the US, on the other hand, apparel and footwear brands are second in popularity after online mass merchants for buying clothes. In Europe, German online clothing retailers Zalando and Bonprix operate across several countries, as also do France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks&Spencer and Next were also popular among online shoppers in the UK and Germany. Meanwhile, in South Africa online mass merchants Kalahari and Amazon dominated by share of online buyers of clothing, and in Latin American countries MercadoLibre’s marketplace was a popular shopping destination, along with online fashion specialists such as Dafiti. (GK)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search