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Indian Terrain unveils new store in Vizag & Nagercoil
Feb '15
Men’s apparel brand Indian Terrain has unveiled one new store each in Vizag and Nagercoil, which are located in the heart of shopping districts of the respective cities.

Indian Terrain's COO Amitabh Suri says, "We are getting very aggressive in our expansion into B and C cities and our franchising model is very strong and growing rapidly.

“Everyone is becoming fashion conscious these days and our products like khakis, cotton sweaters, crew necks, indigo polos, sport coats, wrinkle-free chinos, Irish linens, etc have found acceptance even in B and C cities,” he adds.

"Our brand sensibility incorporates true casual American sportswear which can be dressed up or down with relevant accessories and separates and also show our customers how to style themselves," he explains.

"Fashion is not just about buying pieces of clothing, they need to come together as an ensemble to fit a man's personality and outlook,” head designer at Indian Terrain, Priyank Karanam informs.

He too adds, “B and C cities are no longer behind the pack of the fashion conscious in metros and we look forward to expanding our product line to address more segments in the men's apparel market." (AR)

Fibre2fashion News Desk - India

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