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USA : Juicy Couture & Tawil Associate to make & market infants apparel
May 15, 2006 |  |
California fashion-phenom Juicy Couture is proud to announce an agreement in principle with Tawil Associates Inc ("Tawil Associates") to manufacture, distribute and market Juicy Couture boys' and girls' apparel for newborns and infants, as well as in Layette sizes 0-24 months.
Juicy Couture Baby will launch to the trade in October of 2006, with a retail debut at better department and specialty stores in June 2007.
"We are ecstatic about launching our first infant and layette collection.
The mom who loves Juicy Couture will be thrilled to dress her baby in the same whimsical, fun fashion that she has come to know and love," said Gela Taylor and Pamela Skaist-Levy, co-presidents and founders of Juicy Couture. "And with their strong history in developing chic childrenswear, Tawil Associates is the perfect partner for us."
Edward T. Tawil, President of Tawil Associates, plans to work with Juicy Couture's design team to translate the brand's signature aesthetic to create a miniaturized version of Juicy's happy, adorable, comfy philosophy.
He commented, "We will fuse these qualities with exceptional functionality and performance that is specifically tailored to the needs of both parents and babies. We are honored to be part of creating what we feel will be a premiere luxury baby offering."
Founded in 1994 by Pamela Skaist-Levy and Gela Taylor, as a premium designer, marketer and wholesaler of sexy, sophisticated basics for women, Juicy Couture is recognized around the world as a leading contemporary brand of casual lifestyle clothing. | | | | Juicy Couture |  |
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