30% of Snapdeal's sellers turn to Seller Zone mobile app

16 Feb '15

2 min read

Snapdeal.com, India’s largest online marketplace, has announced that 30 per cent of its seller base of 1,00,000 sellers are now active users of the Seller Zone mobile app.

The Seller Zone app, India’s first ever mobile managed online marketplace application for sellers makes it easier for sellers to list products through Snapdeal.com. A number of new features like ‘Scan and Sell’ and ‘Personalized Dashboard’ have been added to enhance the overall user experience of the Seller Zone app, Snapdeal said in a press release.

The Scan and Sell feature simplifies and automates the system to reduce errors caused while manually listing products. It now enables the sellers to list their products for sale on the platform in less than 5 minutes with just a scan of the products barcode and keying in the pricing details. This feature has significantly simplified the process for sellers to list their products on the platform, thereby enabling them to maximize the impact of reach and scale offered by Snapdeal.

The Personalized Dashboard is another feature which allows sellers to monitor the number of pending orders and manage inventory. Snapdeal uses data analytics to power this dashboard with insights that enable sellers to view best prices for their products and stocks, based on competitors’ prices and provides a detailed analysis of performance ratings.

Ankit Khanna, senior vice president for product management, Snapdeal.com said, ‘We are continuously working on enriching the experience for our buyers and sellers. The Seller Zone app is one of our key initiatives for simplifying the process of listing products on our platform, thereby facilitating sellers’ business operations.” (GK)

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