Home / Knowledge / News / Apparel/Garments / Sensual to distribute PEI's Rafaella intimates in US
Sensual to distribute PEI's Rafaella intimates in US
19
Feb '15
The American sportswear and casualwear designer, distributor and licensor Perry Ellis International (PEI) has signed a license agreement with Sensual, Inc., a division of USA Apparel Group, granting rights to design and distribute intimates under the former’s Rafaella brand in US and Canada.

According to the new deal, the USA Apparel Group’s NYC-based lingerie division will create lingerie, sleepwear, loungewear and shapewear pieces enhanced with the signature sophisticated prints, colours and details of the womenswear label, known for its ‘perfect fitting pants’.

Sensual’s president Izak Souid expressed his feelings on the new agreement in a statement, “We are thrilled with this new licensing opportunity as we feel that Rafaella’s commitment and expertise in delivering great fit to its consumers for many years will now extend to our innerwear and shapewear products and expand into our modern intimates and sleepwear offerings.”

Commenting on the new contract, Oscar Feldenkreis, president and chief operating officer of PEI, also stated, “We welcome Sensual’s partnership to enhance our portfolio, and are delighted with the potential this collaboration offers in bringing further expansion to our overall global reach.”

“The success and global reach of Rafaella brand is driven by our capability to offer sophisticated lifestyle styling that appeals to a wide-range of women across our many product offerings,” he added.

The Rafaella intimates will be rolled out with a planned distribution launch in leading department and lingerie stores as well as through targeted intimate apparel e-commerce channels. (PB)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search