Home / Knowledge / News / Apparel/Garments / Strong demand from Americas drives Puma Q4 sales by 6.3%
Strong demand from Americas drives Puma Q4 sales by 6.3%
20
Feb '15
Driven mainly by a stronger demand in the Americas, sales in the fourth quarter of 2014 recovered and rose by 6.3 per cent from the year ago quarter, at sports goods and apparel marketer Puma.

“In comparison with fourth quarter of 2013, sales in the fourth quarter of 2014 recovered and rose from €698.3 million to €750.8 million, which represents a currency adjusted increase of 6.3 per cent,” Puma said.

According to Puma, this was driven mainly by a stronger demand in the Americas as well as a considerable upwards trend in accessories and further recovery in footwear sales.

In the EMEA region, sales grew slightly by 0.6 per cent currency adjusted to €224.8 million, as economic conditions in some European countries remained challenging, while UK posted a very solid performance.

Revenues in the Americas surged strongly by 15.0 per cent currency adjusted to €319.3 million, helped by a good performance in the US and Canada and strong growth rates in Argentina, Brazil and Mexico.

Sales in the Asia/Pacific region rose marginally by 0.7 per cent currency adjusted to €206.7 million, while sales in China and India grew but Korea and Japan performed below last year's levels.

Puma's footwear sales in the fourth quarter of 2014 improved for the second quarter in a row by 4.3 per cent currency adjusted to €310.7 million.

Apparel sales expanded by 3.6 per cent currency adjusted to €293.0 million, while accessories saw its sales mount sharply by 17.1 per cent currency adjusted to €147.1 million.

Puma's gross profit margin in the reporting quarter rose higher from 43.2 per cent in the prior year quarter to 45.0 per cent.

According to Puma, lower price reductions supported by a better product mix in the quarter helped to improve the margin in footwear and apparel segments.

Footwear gross profit margin mounted from 39.5 per cent to 41.6 per cent, apparel margin rose from 44.7 per cent to 47.1 per cent, while for accessories; it dipped slightly from 48.4 per cent to 47.8 per cent.

“After four consecutive quarters of decline, operating expenditures in the fourth quarter of 2014 increased as a result of the intensified marketing activities,” Puma said.

As a consequence, although Puma maintained its focus on a strict cost management, total OPEX rose by 8.6 per cent from €306.2 million to €332.4 million during the quarter.

Combined with the increase in sales and the improved gross profit margin, this led to the higher EBIT before special items of €10.6 million.

As no special items were recorded in the fourth quarter of 2014 as against €129.0 million in the fourth quarter of 2013, operating result increased significantly.

The group's working capital significantly declined by 13.8 per cent from €528.4 million to €455.7 million, while inventories increased from €521.3 million to €571.5 million at the end of 2014. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

PVH, WWF tie up to protect water bodies in Ethiopia, India

Apparel/Garments | On 23rd Apr 2018

PVH, WWF tie up to protect water bodies in Ethiopia, India

PVH Corp , parent company of brands like Tommy Hilfiger, Calvin...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search