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Benetton starts second phase of helping Rana Plaza victims
Feb '15
Italian apparel marketer, Benetton Group said it has started the second phase of its engagement for the victims of the Rana Plaza tragedy of April 2013.

In step one, within one month of the tragedy, Benetton immediately launched its own support program in partnership with the Bangladesh-based global NGO, BRAC to support 280 victims and family members.

They were provided with immediate-term medical needs and to ensure that they had the means, including financial, to rebuild a sustainable future.

Step two will be a further contribution; Benetto said and added that this time it will be done through the Rana Plaza Trust Fund, which has been established in the meantime.

Benetton explained that an independent third party is working to define the principles of its fair and equitable share of compensation, since till date; it has not been possible to set forth such principle for any brand.

The amount of this additional contribution will be made official as soon as the independent third party will communicate its conclusions, in the next few weeks and in any case no later than April 24, 2015.

“This second, further initiative is part of a broader program of further social engagement by the Group for 2015, the details of which will be announced in the coming days,” it added.

Benetton Group was amongst the founding company signatories of the Bangladesh Accord on Fire and Building Safety.

According to the apparel brand, this is allowing it to contribute to the long-term, permanent improvement of overall safety conditions for workers in the Bangladesh ready-made garment industry.

As of today, over 1100 factories have been inspected by the Accord on behalf of company signatories and many more will undergo the level of ongoing safety screening.

Due to its program with BRAC, the Bangladesh-based global NGO that reaches an estimated 135 million people worldwide, to-date Benetton was able to support 280 victims and family members.

The support included from their immediate-term medical needs, including limb replacement to ensuring that they had the means, including financial to rebuild for themselves a sustainable future. (AR)

Fibre2fashion News Desk - India

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