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Linen Club unveils new flagship store in Bangalore
Mar '15
‘Linen Club’ Fabrics, a brand from Jaya Shree Textiles, a division of Aditya Birla Nuvo Ltd, unveiled their new flagship store in Indiranagar, Bangalore.

“This exclusive showroom, spanning about 2,800 sq feet, offers a wide range of linen fabrics and ready-to-wear garments,” Jay Shree Textiles informs in a press release.

The store offers pure linen to exotic linen blends, printed and embroidered linen fabrics for both men and women and garments like shirts, trousers, suits, ethnic wear, skirts, tops, jackets etc.

Additionally, the store is also offering accessories such as stoles, laptop bags, ladies bags and scarves and to cater to regional tastes, the store also has on its shelves, linen dhotis and angavastras.

The proprietary merchandising displays of the linen bolts and bales, the store’s custom design lighting and the unique floor plan and presentation, all create a Linen Club experience for the guest.

Within the space, a large studio-like table provides ample display and selling space surrounded by imagery for the consumer to select samples of style and fabrication details, cuffs, collars, etc.

Bespoke furniture and unique lighting elements, fabricated exhibiting the versatility of linen, highlight the selling zones as well.

Business head, Thomas Varghese says, “Linen Club has perfected the understanding with regards to patterns, colours and the couture.”

“It only takes steadfast diligence to become a lifestyle icon with the widest range in terms of colours, weaves, textures and design, to have the largest retail chain of linen fabric in the world,” he adds.

“The new retail identity of Linen Club is classy, the overall look and feel is high-street fashion combined with elegance," he notes.

According to Jaya Shree Textiles, Linen Club has made India glamorous by topping the fashion quotient in almost every corner of the country.

Linen Club’s acquaintance with linen spans more than 65 years of R&D and have been the pioneers in educating consumers about the fabric and its multi faceted benefits.

Today, with a presence of more than 113 exclusive brand outlets & over 4,000 multi brand outlets, Linen Club boasts of having the world’s largest retail chain in linen. (AR)

Fibre2fashion News Desk - India

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