Home / Knowledge / News / Apparel/Garments / Online fashion brand American Swan ties up with India Post
Online fashion brand American Swan ties up with India Post
27
Mar '15
American Swan, an online fashion brand said it has made its products more accessible to customers by tying up with India Post Delivery Service to offer a wider reach to over 20,000 PIN codes across India.

According to CEO Anurag Rajpal, the tie-up with India Post, which has an unparalleled pan-India reach, will enable them to provide customers, easy access to its men’s and women’s apparel, accessories and footwear.

“With the size of the e-commerce industry set to grow at breakneck speed, getting India Post onboard as a shipping partner makes perfect sense,” Rajpal said in a press release.

“Our chief objective behind this initiative is to reach out to as many fashion enthusiasts as possible, across the country with our collection of youthful and affordable products,” he added.

American Swan is an international online fashion and lifestyle brand that combines urban American lifestyle with a quintessential youth-oriented fashion.

The brand offers an invigorating twist to the genre of preppy fashion, offering an authentic casual wear range to the youth who seek occasion-led collections.

India Post is the world’s largest postal service network and due to its expansive serviceable area the last mile delivery to Tier II and Tier III cities has now received a major boost.

Growing at 33 per cent, the e-commerce sector is expected to touch $76 billion by 2021 and the delivery/logistics sector constitutes approximately 12 per cent of this share.

Fueled by the surging ecommerce industry, the $50 billion Indian logistics sector saw a growth of about 80 per cent, making it the fifth-best performing major industry in India last year.

India Post is set to tap into this market as ecommerce firms seek out more customers and expand into smaller cities.

In recent times, American Swan has bagged awards in five diverse categories at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'.

The fashion brand has also been adjudged as the emerging ‘E-Retailer of the Year’ at the recently held India Retail Congress Award 2014. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search