Home / Knowledge / News / Apparel/Garments / Adidas unveils strategic plan to boost growth until 2020
Adidas unveils strategic plan to boost growth until 2020
Mar '15
At its Investor Day held in Germany, the Adidas Group unveiled its new strategic business plan until the year 2020, which aims at further accelerating growth by significantly increasing brand desirability.

“This is expected to spur top- and bottom-line growth, with revenues projected to increase at a high-single-digit rate on average per year on a currency-neutral basis until 2020,” Adidas said in a press release.

The Group's net income is expected to grow at a considerably higher rate than the top line and is projected to expand by around 15 per cent on average in each of the next five years.

The new business plan is built around three major strategic choices: speed, cities and open source.

With Adidas Neo, the Group has already set new standards with regard to speed to market by significantly reducing production lead times and increasing in-season creation.

Drawing on these successful experiences, the company intends to roll out this mantra of 'speed' across the entire Group.

To complement this, Adidas will further increase its sales through controlled space activities to above 60 per cent of sales.

At the same time, the Group aims to expand its ecommerce business to above €2 billion by 2020, by implementing a true omni-channel approach.

Further, the company is going to evolve production capabilities to dramatically expand product customisation options for its consumers.

According to Adidas, 80 per cent of global GDP generated in cities and global trends being increasingly shaped in metropolitan areas.

With this mind, Adidas aims to continue its growth in all relevant geographic markets with a focus on six global key cities like Los Angeles, New York, London, Paris, Shanghai and Tokyo.

Across these cities, the Adidas Group will over-proportionally invest in talent, attention and marketing spend.

In order to capture growth opportunities even more effectively than before, the sports goods marketer, will focus investments across its core brand portfolio; Adidas, Reebok and TaylorMade.

Further, the Group unleashed open source, a strong commitment to further strengthen the company's ties with its consumers.

By increasing consumer desire in how the Group creates, designs and presents products, Adidas will engage with consumers, athletes, retailers and partners more than ever before and build brand advocacy.

With the three strategic choices driving a surge in brand desirability, Adidas expects to generate high-single-digit currency-neutral sales growth per year on average over the next five years.

By outperforming the sporting goods industry, the Group's brands will increase market share over the period and thus expand its ability to generate attractive margin expansion and operating leverage.

As a result, the bottom line is expected to grow at a faster rate than the top line, with net income forecasted to increase by around 15 per cent on average per year until 2020 compared to the expected 2015 results.

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search