Home / Knowledge / News / Apparel/Garments / Worn Again, H&M & Kering join to eradicate clothing waste
Worn Again, H&M & Kering join to eradicate clothing waste
01
Apr '15
UK based Worn Again, with a vision to eradicate textile and clothing waste from the global apparel and textile industry has joined forces with apparel retailer H&M and lifestyle Group, Kering.

Worn Again which wants to make continual recycling of textiles a sustainable reality, with the help of the two companies, plans to bring a revolutionary innovation in clothing production and recycling.

In 2014, the global production of polyester filament and cotton fibre was approximately 65 million tons and in 2020, the global demand for these fibres is estimated to be 90 million tons.

To address this, and the growing issue of clothes-to-landfill, Worn Again’s recycling technology is the first of its kind able to separate and extract polyester and cotton from old or end-of-use clothing and textiles.

Once separated, the aim is for this unique process to enable the ‘recaptured’ polyester and cellulose from cotton to be spun into new fabric creating a ‘circular resource model’ for textiles.

This new technology addresses major barriers in textile-to-textile recycling, namely on how to separate blended fibre garments; and how to separate dyes and other contaminants from polyester and cellulose.

“Worn Again’s technology is entering the next phase of development tests and H&M and Kering, via its brand Puma will be monitoring the testing of this technology,” H&M said in a press release.

“These tests will aim to demonstrate that the technology may be commercially viable, and may be able to provide an effective solution for the circular recycling of clothes and textiles,” H&M added.

The partnership is presenting a solution to replace use of polyester derived from crude oil, a non-renewable resource, with the hope of providing a new and low impact source of raw materials.

“In the long-run, this can change the way fashion is made and massively reduce the need for extracting virgin resources from our planet,” said Anna Gedda, head of sustainability at H&M.

She too added, “Furthermore, it brings us closer to our goal of creating fashion in a circular model.”

“This collaboration demonstrates how we can design and deliver a solution that will eradicate textile waste while offering sustainable raw material for our brands,” said Marie Daveu, chief sustainability officer at Kering.

Cyndi Rhoades, CEO of Worn Again, said, “Our technology will engage all brands, textile recyclers, suppliers and consumers, in a unified ambition to keep clothing already in circulation out of landfill.” (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search