Business strategies embrace sustainability at Crystal: CEO

"Sustainability has become a new competitive edge for Crystal Group, with which we leverage our corporate culture to drive all employees to strive for balancing the triple bottom-lines of the company, i.e. profit, people and planet," Andrew Lo, CEO of Crystal Group told fibre2fashion.com.

"To us, being environmental is not just a good cause, but also the betterment of our management efficiency in terms of resource management, cost reduction and productivity improvement," he explains.

Lo says that as a private company, they opt to maintain independence for longer-term strategic development instead of sacrificing for short-term benefits. Income or profit is necessary, not just for the shareholders, but also for ploughing back their business sustainability.

"Profit is an important source for sustaining our growth, supporting the livelihood of our employees, and development of the community. So, we have to be innovative to challenge the status quo to provide goods and services that customers favourably regard as value for money," he adds.

All in all, the concept of sustainability and formulation of business strategy embracing it helps Crystal Group to perform better and win in the market, he says. "The planet provides us with the resources to nurture a better living, where we have the obligation to protect it in turn," says Lo.

Click here to read the complete interview

Fibre2Fashion News Desk