Home / Knowledge / News / Apparel/Garments / Paytm unveils new Rs 50cr marketing campaign during IPL
Paytm unveils new Rs 50cr marketing campaign during IPL
Apr '15
Indian mobile commerce platform Paytm has launched its new brand campaign on the ongoing IPL, which aims to reinforce its position as the leader in the mobile commerce space.

Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians and will spend Rs 50 crore for this marketing campaign.

The campaign is led by TV and the thematic film tries to establish Paytm as the simpler, more convenient solution to a significant number of slice of life, everyday situations.

“It weaves together an interesting narrative of the broad range of services such as mobile wallet, mobile and DTH recharges, money transfer and online shopping that Paytm provides,” Paytm said in a press release.

Mccann is the creative agency for the account; Pushpinder Singh has directed the commercial, while Flying Saucer is the production house.

According to Paytm, Mccann was recently appointed as the agency on Record (AOR) for Paytm and would be handling the creative account for Paytm going forward.

Shankar Nath, senior vice president at Paytm said, “The one minute long commercial knits together the multiple services that we provide to make life simpler, easier and hurdle-free for our customers.”

“We have attempted to illustrate our solutions through a warm, slightly emotional narrative and are confident that it will resonate well with our audience,” he added.

“We already enjoy a significant goodwill among our users and our marketing initiatives on IPL will help in establishing us even more as credible, mass and consumer friendly brand,” he observed.

Paytm’s app regularly features among the top 5 apps in the country, and is currently the No. 2 most popular app on Google Play and Apple store.

Kapil Batra, ECD, Mccann said, “Even though there was a lot of information to be shared, we made sure this TVC did not end up becoming an infomercial.”

He too added, “To do so, we blended Paytm’s transactional aspect with the real human emotions attached to them and in the process turned Paytm as a new way of life.” (AR)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search