JC Penney appoints Mary Beth West as executive VP

29 Apr '15

2 min read

JC Penney Company, one of America’s largest apparel and home furnishing retailers, has appointed Mary Beth West, a highly accomplished consumer marketing executive, as executive vice president and chief customer and marketing officer, effective June 1, 2015. She will be stepping down from her position on its Board of Directors to assume the new role.

West has been a member of the JC Penney Board of Directors since 2005 and has served in numerous leadership positions at General Foods and Kraft, most notably as executive vice president and chief category and marketing officer of Kraft Foods. In joining JC Penney, West brings nearly 30 years of consumer and retail marketing experience to the company with expertise in brand management, integrated marketing communications and consumer insights and strategy. Most recently, West held the top marketing role with Mondelez International Inc., where she served as the executive vice president and chief category and marketing officer, according to a company press release.

Myron E. (Mike) Ullman, III, chief executive officer of JC Penney said, “Beth’s vast experience developing and growing some of the world's most trusted and well-known brands was instrumental to our work building an emotional connection with our customers. I am delighted that she will be supporting the company in this new capacity, which will enable us to more directly leverage her knowledge and expertise.”

Marvin Ellison, president and CEO-designee of JC Penney said, “Mary Beth is a significant addition to our leadership team. Her blend of marketing experience, consumer advocacy and strategic acumen are exactly what we need to engage new and existing customers with promotions and experiences that will inspire more families to choose JC Penney.”

Following her appointment to chief customer and marketing officer, West will join the company’s executive board and report directly to the company’s chief executive officer.

Additionally, Kirk Waidelich has been promoted to senior vice president, sales promotion and marketing. He most recently served as JC Penney’s vice president of marketing strategy where he was responsible for restoring promotions at the company and aligning its marketing strategy with the company’s strategic growth initiatives. (GK)

Fibre2fashion News Desk - India

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