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Co-optex to tie up with Flipkart to eliminate boundaries
May '15
The 80-year-old Co-optex, which recently launched its hot selling ‘organic sarees’, is all set to sign a Memorandum of Understanding with e-commerce major Flipkart in a bid to take its finest products to a larger number of customers across the globe, says a media report .

“We’ve planned to sign the MoU with Flipkart on May 15 with the objective of taking our products to a larger customer base through this online shopping firm,” Co-optex’s managing director TN Venkatesh told reporters at Tirunelveli Junction.

He said Co-optex, which was quite popular among people above 45, should be close to the hearts of the people in the age group of 25 and 40 and hence certain measures were being taken to attract them also. They include refurbishing showrooms to introducing new products like organic sarees, kurtis, linenware, designer saris, organic salwar, soft silk sarees, readymade shirts, silk shirts and dhotis.

The ‘organic sarees’ are being woven with naturally coloured yarn obtained from the cotton grown in the fields where no pesticide or chemical fertilizer was used for a minimum period of three years continuously.

“We’re using natural dyeing agents like turmeric, banana, saffron etc. for colouring the yarn so that the organic saris would not give any irritation even during hottest summer. These revolutionary sarees, priced between Rs 2,800 and Rs 3,500 (prior to the usual 20 per cent discount), are selling like hot cakes across Tamil Nadu and also outside the state where we’ve got our showrooms. On joining hands with Flipkart, market for our organic sarees will have no geographical boundaries,” Venkatesh said.

For this summer, the Co-optex has planned to conduct special ‘Cool Comfort’ exhibitions in important towns and cities across Tamil Nadu with a sales target of Rs 33 crore during this summer alone. “Our target for this fiscal is Rs 325 crore and hence we’re taking several initiatives to achieve our target, which alone can keep our priceless weavers with immense potential afloat,” he said. (SH)

Fibre2fashion News Desk - India

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