Home / Knowledge / News / Apparel/Garments / Co-optex to tie up with Flipkart to eliminate boundaries
Co-optex to tie up with Flipkart to eliminate boundaries
11
May '15
The 80-year-old Co-optex, which recently launched its hot selling ‘organic sarees’, is all set to sign a Memorandum of Understanding with e-commerce major Flipkart in a bid to take its finest products to a larger number of customers across the globe, says a media report .

“We’ve planned to sign the MoU with Flipkart on May 15 with the objective of taking our products to a larger customer base through this online shopping firm,” Co-optex’s managing director TN Venkatesh told reporters at Tirunelveli Junction.

He said Co-optex, which was quite popular among people above 45, should be close to the hearts of the people in the age group of 25 and 40 and hence certain measures were being taken to attract them also. They include refurbishing showrooms to introducing new products like organic sarees, kurtis, linenware, designer saris, organic salwar, soft silk sarees, readymade shirts, silk shirts and dhotis.

The ‘organic sarees’ are being woven with naturally coloured yarn obtained from the cotton grown in the fields where no pesticide or chemical fertilizer was used for a minimum period of three years continuously.

“We’re using natural dyeing agents like turmeric, banana, saffron etc. for colouring the yarn so that the organic saris would not give any irritation even during hottest summer. These revolutionary sarees, priced between Rs 2,800 and Rs 3,500 (prior to the usual 20 per cent discount), are selling like hot cakes across Tamil Nadu and also outside the state where we’ve got our showrooms. On joining hands with Flipkart, market for our organic sarees will have no geographical boundaries,” Venkatesh said.

For this summer, the Co-optex has planned to conduct special ‘Cool Comfort’ exhibitions in important towns and cities across Tamil Nadu with a sales target of Rs 33 crore during this summer alone. “Our target for this fiscal is Rs 325 crore and hence we’re taking several initiatives to achieve our target, which alone can keep our priceless weavers with immense potential afloat,” he said. (SH)

Fibre2fashion News Desk - India


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives
Textile & apparel bodies

The decision is transformational

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search