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PVH to use Tekfit stretch technology in dress shirt collar
15
May '15
Apparel marketer PVH Corp will use Talon International’s Tekfit proprietary stretch technology in collars of its dress shirts.

In a press release, Talon a supplier of zippers, apparel fasteners, trim and stretch technology products said it has signed definitive agreement for the same with PVH Corp.

“The agreement is exclusive in North America and non-exclusive in other select countries,” Talon International added in the press release.

According to Talon, Tekfit products deliver cutting-edge innovation to the apparel industry, which transforms an otherwise non-stretchable fabric into a fabric with the ability to stretch and recover.

“This results in an unusually comfortable, flexible shirt collar without compromising the style, look or feel of the garment, with only the wearer knowing about the stretch in the collar,” it explained.

CEO of Talon, Larry Dyne said, “To have a partner like this in an exclusive supply agreement certainly identifies the uniqueness of Talon’s Tekfit stretch technology and highlights it’s various applications.”

“This agreement brings the unique, Tekfit stretch technology to millions of men’s dress shirts, allowing expandable collar comfort with ½ inch of stretch,” he too added.

“The license agreement also provides for PVH and Talon to co-brand the dress shirts to identify the Tekfit technology to assist consumers in identifying and choosing products with a Tekfit stretch collar,” Dyne stated.

David Sirkin, president, Dress Shirts at PVH said, “We believe that by using Tekfit stretch technology into our Van Heusen dress shirts, we will be the first to bring a comfortable solution to the dress shirt.”

“The FlexCollar is part of our continuing efforts to deliver innovative and differentiated product to our consumers,” he noted.

Talon International is a major supplier of custom zippers, complete trim solutions and stretch technology products to manufacturers of fashion apparel, specialty retailers, mass merchandisers, etc.

Talon develops, manufactures and distributes custom zippers, complete apparel trim solutions and products and provides stretch technology for specialty waistbands, shirt collars and other items.

The company is headquartered in Los Angeles and has offices and facilities throughout the United States, United Kingdom, Hong Kong, China, Taiwan, India, Indonesia and Bangladesh.

PVH Corp, one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.

It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, Izod, Arrow, Warner’s and Olga.

Its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, and Ike Behar. (AR)

Fibre2fashion News Desk - India

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