Low sentiments continue to haunt small brands: CMAI

18 May '15

3 min read

While small brands continued to report loss in sales turnover, only one large brand reported a loss, and none of the giant brands surveyed reported a loss. Explaining this turnover loss, Amit Tanna, proprietor, Custom Jeans, says, “Since Diwali, sales were not good and unsold stocks had to be carried over to the January-March quarter. Hence, we didn’t build enough fresh stock, affecting sales in this quarter. The other reason was that the price of denim increased, hiking the retail prices of jeans and affecting sales turnover.”

The survey reveals that about 40.7 per cent brands believe the next quarter (April-June 2015) will be good, 37.5 per cent believe it will be average, 18.7 per cent believe it will be excellent, and 3.1 per cent believe it will be below average—an an indication of the definite improvement in consumer sentiment and market conditions.

The annual Apparel Index for fiscal 2014-15 grew by 7.28 points. Experts term this as good growth considering the low sales even around Diwali, which usually helps brand make up for turnover losses owing to upbeat consumer sentiment. (RKS)

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