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400 brands from 20 countries to partake at Ispo Shanghai
May '15
Around 400 brands from more than 20 countries will exhibit their products at Ispo Shanghai which would be held from July 2-4, 2015 at the Shanghai New International Expo Center in China.

Exhibiters will display new and innovative products from Outdoor, Health & Fitness, Running, Action, Sportstyle, Water Sports and Functional Textiles segments during the three-day show.

“Themed villages will provide exciting content and action in the Running Village, the Paddling & Watersports Village and the Action & Sportstyle Village,” Messe Munchen the organiser said in a press release.

Messe Munchen said the space reserved by the exhibitors is 17 per cent over and above its initial expectations and demand for space is still continuing.

“The interest in Ispo Shanghai is proof of growing popularity of sports across Asia and the sports industries’ acknowledgement of the importance of this expanding market,” CEO Klaus Dittrich said.

Key brands which are participating include Mammut, Fjällräven, Black Diamond, Outdoor Research, Osprey, Camelbak, Point65, Feathercraft, Clipper, Epic, Bateau, Adidas Swimwear, LifeFitness, 2XU, CEP, etc.

A number of Chinese companies like Tittalon, Highland Camper, BlackDeer and Fire-Maple too have signed up for the trade show.

The European Outdoor Group (EOG) which exclusively supports Ispo Beijing has also extended support for this new summer exhibition and multi-sport platform.

“Ispo has always been the place where the sports & outdoor communities get together and China is the market with the largest potential in this industry,” Rolf Schmid, CEO of Mammut Sports and president of EOG said.

Other partners include the World Federation of the Sporting Goods Industry (WFSGI), Scandinavian Outdoor Group (SOG), Assosport, Chinese Association for Department Store Managers (CCAGM) and Fitness China.

After the success of Ispo Village concept at Ispo Beijing and Ispo Munich, Ispo Shanghai will also feature this innovative model and its focus on maximum brand visibility.

The Running Village will include a multi-brands running concept store with integrated workshops, training and forums.

The Paddling & Watersports Village will feature an indoor water pool for demos and product testing and an immersive experience will greatly enhance the show for both visitors and exhibitors.

The organisers also informed that they recognise the link between action sports and street fashion and the importance the latter has to diversifying retailers.

For this reason, they have integrated Action & Sportstyle into a single Village, designed with a 200 sq metres showroom featuring all the hottest products and artwork from this highly creative field of sports. (AR)

Fibre2fashion News Desk - India

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