However, the government is unlikely to regulate the e-commerce entities since a clear-cut policy on this front is in place, Chaturvedi said while addressing a session on 'Ease of Doing Business and the Government Policy' organised by PHD Chamber of Commerce and Industry (PHDCCI).
At present, 100 per cent foreign direct investment (FDI) is allowed only in business-to-business (B2B) e-commerce and not in the retail segment.
Traders body CAIT had called for a probe in the business model and trade practices of e-commerce companies to find out how they are offering huge discounts.
Recently, Commerce and Industry Minister Nirmala Sitharaman has discussed various issues related to FDI in the e-commerce sector with several stakeholders, including Flipkart, Snapdeal and industry associations.
According to estimates, sector's market size in the country is at around $5 billion annually and online shopping is expanding at a fast pace. (SH)
Fibre2fashion News Desk – India