Home / Knowledge / News / Apparel/Garments / Apparel marketer Tom Tailor forays into Canada
Apparel marketer Tom Tailor forays into Canada
12
Jun '15
Germany based apparel marketer Tom Tailor Group has entered in to a joint venture with a Canadian distributor, The Mercer House to foray into the high-potential Canadian market.

“The Tom Tailor Group which holds a 51 per cent in the JV will introduce its Tom Tailor, Tom Tailor Denim and Tom Tailor Contemporary brands beginning July 2015,” a press release informed.

The international expansion into Canada will take place mainly in the wholesale segment, in particular by increasing the number of shop-in-shops with high-profile trade partners.

This growth will be flanked by the targeted establishment of retail stores. The Group has already opened a showroom in Montreal to present its product ranges.

According to the apparel marketer, it will benefit from the expertise of The Mercer House, with decades of experience in sales and marketing in both the retail and wholesale sectors.

"The Canadian market is very attractive for companies in the fashion industry and is at the same time very similar to the European market,” Dieter Holzer, CEO of Tom Tailor Holding AG said.

“Metropolises like Toronto and Montreal offer excellent opportunities for entering the market and expanding,” he added.

“With this joint venture, we are convinced to not only successfully position ourselves in the Canadian market, but also grow in the future," Holzer observed.

Tom Tailor Group is an international fashion and lifestyle company offering stylish casual wear and accessories in the medium price range through its brands Tom Tailor and Bonita.

The Tom Tailor brand comprises of brands like Tom Tailor, Tom Tailor Denim, Tom Tailor Polo Team and Tom Tailor Contemporary.

Its collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries via wholesale and retail segments.

Bonita, one of Germany's leading fashion brand producers and retailers, has been a part of the group since August 2012 and markets menswear and womenswear collections for the over 40 age group.

In 2014, the Tom Tailor Group recorded sales of €932.1 million, of which €324.9 million was generated by the Bonita brand.

The Group manages 1,402 of its own retail stores as of March 2015, of which 1,014 are Bonita brand stores and 388 are Tom Tailor stores.

The Mercer House is a leading, full service multi-brand licensing and distribution company of lifestyle brands.

It is an exclusive distributor for Ragwear for USA and Canada, as well as the exclusive Canadian licensees or distributors for Billionaire Boys Club, Modern Amusement, Wutang Brand Ltd, Famous Stars and Straps and Reason. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search