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Apparel marketer J.Crew initiates organisational changes
Jun '15
US clothing retailer J.Crew Group has initiated several business improvement initiatives and organisational changes to better align itself with the current and future retail environment.

According to a J.Crew press release, Somsack Sikhounmuong has been named head of women's design for the J.Crew brand, effective immediately and succeeds Tom Mora, who will be leaving the Company.

Sikhounmuong, who has been with J.Crew since 2001, had been the head of design for Madewell for the past two years and in that role had been a key contributor to Madewell's success.

“He brings to J.Crew a fresh perspective across all categories and has an aesthetic consistent with what J.Crew's customers know and love,” the apparel marketer said.

Joyce Lee has been named head of women's design for Madewell, who earlier has been a member of the Madewell design team for the past seven years and will now execute Madewell's design vision.

“Prior to Madewell, Lee held design positions at Michael Kors and Marc Jacobs and she will now report to president Jenna Lyons,” J.Crew added.

Other strategic and organisational changes are being made across the Company in areas including store operations, production, sourcing, and merchandising.

“These changes reflect J.Crew Group's commitment to long-term growth, and at the same time, streamline operations to support its omni-channel business and reduce overall expenses,” it observed.

These initiatives include a headcount reduction of approximately 175 open and filled full time positions primarily from its corporate headquarters.

"We are making meaningful and strategic changes across our organization to better position us for future growth and are necessary," said J.Crew CEO Millard Drexler.

"With Somsack in his new role, we will continue to focus on making critical improvements to our J.Crew women's assortment including fit, design aesthetic and styling,” Drexler too added.

“We know what needs to be done and while many of these initiatives take time, we have a committed team in place to make it happen," he noted.

J.Crew Group is an international omni-channel retailer of women's, men's and children's apparel, shoes and accessories.

As of June 10, 2015, the marketer operated 283 J.Crew retail stores, 88 Madewell stores, jcrew.com, jcrewfactory.com, the J.Crew catalog, madewell.com, the Madewell catalogue, and 144 factory stores. (AR)

Fibre2fashion News Desk - India

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