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Kohl's appoints Michelle Gass as principal officer
12
Jun '15
Kohl’s, a leading specialty department store in the US, has appointed Michelle Gass to the newly created principal officer position of chief merchandising and customer officer.
 
In this new capacity, Gass has assumed oversight of all of Kohl's merchandising, planning and allocation, and product development functions. However, she will continue to report to Kevin Mansell, Kohl’s chairman, chief executive officer and president.
 
Gass retains direct responsibility for Kohl’s overall customer engagement strategy, including the company’s marketing, public relations and social media efforts. In light of Gass’ new responsibilities, Mansell has assumed direct oversight of the company's digital and e-commerce strategies and operations.
 
“Kohl’s had previously announced an external search for a new chief merchandising officer. However, during the course of this search, it became apparent that Michelle’s passion for merchandising and new brand acquisition made her the perfect leader for our product and merchandising functions,” said Mansell.
 
The close connection between merchandising and customer engagement strategies has been a key driver in the progress made by Kohl’s in the early stages of its three-year plan with the goal of becoming the most engaging retailer in America.
 
“Our merchandising, planning and allocation, and product development functions are all led on a day-to-day basis by very seasoned and talented executives. I believe Michelle is the perfect leader of these executives, providing the vision and strategic direction we need to accomplish the ambitious goals we set in our three-year plan and overarching Greatness Agenda,” Mansell added. (RKS)
 

Fibre2fashion News Desk - India


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