Home / Knowledge / News / Apparel/Garments / Adidas to take omni-channel model across India
Adidas to take omni-channel model across India
19
Jun '15
Keen to cash in on the online shopping boom, sports footwear and apparel major Adidas will soon roll out omni-channel model, a new mode of technology, at its retail outlets in Punjab, according to media reports.

The company aims to fully integrate 200 outlets using this technology across India by March 2016.

After launching it in Delhi and NCR, Adidas plans to take this model to Jalandhar, Ludhiana and Amritsar over the next two months.

"Omni is definitely the biggest thing happening and in the near future, it's going to completely revolutionise the way consumers buy their products," senior director, e-commerce, Adidas Group India, Abhishek Lal said in Chandigarh.

"As a brand, we want to be present for the consumer in all the channels where they want to connect with us. We have presence online, mobile and store, and we are connecting all three. We are looking to grow in this space through our omni-channel model at least by 10-15 per cent," he said.

The concept, he said, is run and managed by an Adidas partner.

"Omni channel installation in Adidas stores will help consumers browse, research and pick up their products with convenience, which provides a great choice and range. Through this, retailers will be able to sell products not available in stores and at the same time service orders received from the Adidas Web store," Lal explained. (SH)

Fibre2fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search