Home / Knowledge / News / Apparel/Garments / Adidas to take omni-channel model across India
Adidas to take omni-channel model across India
19
Jun '15
Keen to cash in on the online shopping boom, sports footwear and apparel major Adidas will soon roll out omni-channel model, a new mode of technology, at its retail outlets in Punjab, according to media reports.

The company aims to fully integrate 200 outlets using this technology across India by March 2016.

After launching it in Delhi and NCR, Adidas plans to take this model to Jalandhar, Ludhiana and Amritsar over the next two months.

"Omni is definitely the biggest thing happening and in the near future, it's going to completely revolutionise the way consumers buy their products," senior director, e-commerce, Adidas Group India, Abhishek Lal said in Chandigarh.

"As a brand, we want to be present for the consumer in all the channels where they want to connect with us. We have presence online, mobile and store, and we are connecting all three. We are looking to grow in this space through our omni-channel model at least by 10-15 per cent," he said.

The concept, he said, is run and managed by an Adidas partner.

"Omni channel installation in Adidas stores will help consumers browse, research and pick up their products with convenience, which provides a great choice and range. Through this, retailers will be able to sell products not available in stores and at the same time service orders received from the Adidas Web store," Lal explained. (SH)

Fibre2fashion News Desk – India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search