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Amazon India debuts Bollywood celebrity driven products
Jun '15
Amazon India, India’s largest online store has tied up with Best Deal TV, India’s first celebrity driven 24x7 home shopping channel.

“This first of its kind tie-up gives customers an opportunity to buy a variety of celebrity backed fashion & lifestyle products on the trusted Amazon.in platform,” the online retailer informed in a press release.

“Right from fashion, fitness, home & kitchen, to beauty and jewellery, the selection offers a wide array of products at the best prices only on Amazon.in,” Amazon India added.

The fashion & jewellery collection includes Shilpa Shetty’s designer Slim Shape Jeans, her very own line of sarees, Satyug Mangalsutra bracelet, Neeta Lulla’s sarees and Anushka Dandekar’s line of jeggings.

The retailer also informed that soon it will be launching Akshay Kumar’s exclusive AK clothing range.

Beauty and lifestyle selection includes products like Akshay Kumar’s Twist head-phones, Neha Dhupia’s hair extensions, Farah Khan’s air lock containers and Bipasha Basu’s suggested air fryers.

The selection also includes many other celebrity endorsed and owned mobile phone brands, TV’s and other exciting and innovative products.

Vikas Purohit, Head, Amazon Fashion, India, said, “Our exclusive tie-up with India’s first celebrity home shopping channel, Best Deal TV reinforces our vision of transforming the way India sells and buys.”

“We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options,” he too added.

“We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience,” Purohit observed.

Raj Kundra, CEO, Best Deal TV, said, “We are delighted to launch our products exclusively on India’s largest online store and help consumers buy not just celebrity endorsed products but also affordable quality products.”

“Reaching out to the consumers in every nook and corner of the country with exclusive brands especially endorsed by celebrities is now possible with Amazon India,” Kundra noted. (AR)

Fibre2fashion News Desk - India

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