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Mountain Hardwear appoints Scott Kerslake as president
Jul '15
Mountain Hardwear Inc., a leading mountaineering, outdoor equipment, and clothing company, and a wholly owned subsidiary of Columbia Sportswear Company, has appointed Scott Kerslake to serve as interim brand president, while the company conducts a global search for a permanent brand leader to replace Topher Gaylord, who has recently resigned.

Kerslake has a long track record of building strong brands and strong brand-centric organizations, including as co-founder and CEO of the Athleta brand from 1997 to 2004, and as CEO of the prAna brand since 2009. While serving as Mountain Hardwear’s interim brand president, he will retain his current role as CEO of prAna, the company informs in a press release.

Bryan Timm, president of Columbia Sportswear said, “We’re fortunate to have a proven leader like Scott to step in and guide Mountain Hardwear during this important transition. Mountain Hardwear remains one of our most promising brands. We will be looking for a proven leader who understands the high performance demands of Mountain Hardwear’s consumers and who can help the brand realize that potential. The relationships Scott has built with the Mountain Hardwear management team, and his established relationships with the brand’s key wholesale customers, will provide valuable leadership during the search process.”

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment, and accessories.

Columbia Sportswear Company markets lifestyle apparel, footwear, accessories, and equipment, through a portfolio of brands for active lives. (GK)

Fibre2Fashion News Desk - India

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