Home / Knowledge / News / Apparel/Garments / Activewear brand Prana expands European sales network
Activewear brand Prana expands European sales network
07
Jul '15
Columbia Sportswear Company portfolio brand Prana is expanding its European distribution network and has also added a new international sales team.

As per a Prana press release, for more than 20 years, Prana apparel has had a strong following in the European climbing and yoga practicing communities.

With its broad range of lifestyle, swim, and active apparel, prAna now has its goals set on expansion in Europe.

Founded in 1993, Prana started with apparel, catering to the clothing needs of yoga practitioners and climbers.

The company’s purposeful and stylish apparel quickly began to attract a wide audience, appealing to all sorts of people pursuing their passions, whether on the water, mat, rock, trail, or street.

As its appeal grew, Prana remained committed to weaving sustainable practices into its operations and supply chains.

According to Columbia Sportswear, sustainability means more than recycling and using organic and natural fibres and means working to constantly improve its practices from start to finish.

“That’s why Prana was one of the first US bluesign system partners, offering complete bluesign certified garments and also one of the first major apparel makers to offer Fair Trade Certified clothing,” the retailer explained.

Prana is investing in its international distribution network and has brought on an experienced European sales team.

“Prana has a rich history in the European marketplace, with solid roots in the climbing and yoga communities,” Sasha Dietschi-Cooper, VP of Global Sales said.

“We are committed to expanding the brand’s reach in Europe as an outdoor lifestyle brand,” Dietschi-Cooper informed.

Prana clothing is designed in Southern California with style and versatility in mind and is deeply committed to mitigating the impact they have on the environment in manufacturing.

The brand is sold in five flagship stores, online and in 1,400 specialty retailers across the US, Canada, Europe and Asia. (AR)

Fibre2Fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Textiles | On 20th Feb 2017

Sri Lanka's textile exports rise 2.3% in Jan-Oct '16

Exports of textiles and garments from Sri Lanka increased by 2.3 per...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search