Home / Knowledge / News / Apparel/Garments / Activewear brand Prana expands European sales network
Activewear brand Prana expands European sales network
07
Jul '15
Columbia Sportswear Company portfolio brand Prana is expanding its European distribution network and has also added a new international sales team.

As per a Prana press release, for more than 20 years, Prana apparel has had a strong following in the European climbing and yoga practicing communities.

With its broad range of lifestyle, swim, and active apparel, prAna now has its goals set on expansion in Europe.

Founded in 1993, Prana started with apparel, catering to the clothing needs of yoga practitioners and climbers.

The company’s purposeful and stylish apparel quickly began to attract a wide audience, appealing to all sorts of people pursuing their passions, whether on the water, mat, rock, trail, or street.

As its appeal grew, Prana remained committed to weaving sustainable practices into its operations and supply chains.

According to Columbia Sportswear, sustainability means more than recycling and using organic and natural fibres and means working to constantly improve its practices from start to finish.

“That’s why Prana was one of the first US bluesign system partners, offering complete bluesign certified garments and also one of the first major apparel makers to offer Fair Trade Certified clothing,” the retailer explained.

Prana is investing in its international distribution network and has brought on an experienced European sales team.

“Prana has a rich history in the European marketplace, with solid roots in the climbing and yoga communities,” Sasha Dietschi-Cooper, VP of Global Sales said.

“We are committed to expanding the brand’s reach in Europe as an outdoor lifestyle brand,” Dietschi-Cooper informed.

Prana clothing is designed in Southern California with style and versatility in mind and is deeply committed to mitigating the impact they have on the environment in manufacturing.

The brand is sold in five flagship stores, online and in 1,400 specialty retailers across the US, Canada, Europe and Asia. (AR)

Fibre2Fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Apparel/Garments | On 28th Apr 2017

Deckers Brands starts review of strategic alternatives

Deckers Brands, a global leader in designing, marketing and...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X