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J.Crew launches new initiative
13
Jul '15
Omni-channel retailer of women’s, men’s and children’s apparel, shoes and accessories, J.Crew has announced the launch of a new initiative – J.Crew Mercantile.
 
The J.Crew Mercantile stores will feature a collection of value-driven merchandise with classic J.Crew style for women, men and children, the company said in a statement.
 
Once only available in J.Crew Factory stores, the collection is designed exclusively for J.Crew Factory and now J.Crew Mercantile.
 
J.Crew Mercantile stores will be located in convenient retail centres and will make the collection even more accessible to customers, the statement said.
 
The company plans to open the first J.Crew Mercantile location in late July at The Shops at Park Lane in Dallas, TX.
 
At present, the company operates 261 J.Crew retail stores, 88 Madewell stores, jcrew.com, jcrewfactory.com, the J.Crew catalog, madewell.com, the Madewell catalog, and 142 factory stores. (RKS)
 

Fibre2Fashion News Desk - India

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