Home / Knowledge / News / Apparel/Garments / In-store shopping dominant in back-to-school season in US
In-store shopping dominant in back-to-school season in US
17
Jul '15
The Back-to-School (BTS) season is officially underway in the US, and more than one-third (34 per cent) of consumers have already begun shopping, according to the International Council of Shopping Centers’ (ICSC) BTS Consumer Spending Survey.

Consumers still prefer physical stores for BTS shopping, with 83 per cent of their purchases involving physical stores, including 7 per cent of purchases that will be made online and picked up in-store. Of those who will order online and pick-up in-store, 79 per cent said they are likely to buy additional items once in the store.

Driving in-store BTS purchases in 2015 are the 42 per cent of respondents who still prefer the opportunity to physically examine merchandise before purchasing, while 37 per cent like the convenience of one-stop shopping. The importance of omnichannel continues to grow significantly, as 79 per cent of respondents plan to use a mobile device while shopping in-store for BTS.

Of those planning to use a mobile device while shopping in a physical store, 44 per cent will use their phone to compare prices, 28 per cent will use digital coupons, 26 per cent will check ratings and reviews, 24 per cent will check inventory and availability of items and 17 per cent will email or text friends and family for a second opinion on an item.

“Retailers are enjoying a strong start to the BTS shopping season after a sluggish first quarter of 2015,” said Jesse Tron, spokesman for ICSC. “While typically viewed as an essential expenditure, BTS shopping also highlights many of the trends occurring in the shopping center industry. As physical spaces merge with digital to further enhance the omnichannel experience, consumers are shopping in physical stores, participating in webrooming and using mobile technology at shopping centers. It’s good news as we progress into the all-important latter half of the retail calendar.”

The share of consumers expecting to spend more this year increased significantly year-on-year to 67 per cent, compared to 50 per cent of shoppers in 2014 and 39 per cent who expected to increase spending in 2013.

BTS shoppers are planning to buy a variety of products, including school supplies (76 per cnt), apparel and shoes (75 per cent), electronics – including computers, phones, accessories and wearables (53 per cent), backpacks and bags (45 per cent) and eyeglasses (22 per cent).

Marketing appears to be the main driver of BTS shopping, as 74 per cent of consumers report that they will likely start BTS purchasing when advertisements from major retailers begin to appear.

The results show August leading the BTS season, with 53 per cent of BTS spending taking place in late summer, and the remainder of shopping split between June (10 per cent), July (21 per cent) and September (17 per cent).

The ICSC survey found that discount stores are still the leading BTS shopping destination, with 77 per cent of consumers turning to discount retailers for their BTS shopping needs. Another of this year’s winners is apparel stores, where one-quarter (25 per cent) of consumers plan to shop this season.

Overall, BTS shoppers plan to shop at a variety of store types that also include office supply stores (40 per cent), online-only retailers (29 per cent), department stores (38 per cent) and wholesale clubs (22 per cent). Only five percent of respondents indicated they would use catalogues. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

CB&I bags ethylene technology contract from Lianyungang

Textiles | On 21st Apr 2018

CB&I bags ethylene technology contract from Lianyungang

CB&I, a leading provider of technology and infrastructure for the...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Urmil Arya

Sushila International, a well established textile organisation established ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search