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Dick's to debut women's fitness & lifestyle retail format
22
Jul '15
Dick's Sporting Goods will launch a new retail format—Chelsea Collective, a specialty women's fitness and lifestyle boutique with the first of two stores expected to open in August 2015.

“Chelsea Collective will provide customers with a uniquely curated assortment of apparel, equipment, footwear, accessories and beauty products, fusing fitness and fashion,” a press release from the retailer said.

Chelsea Collective will feature iconic brands such as Nike and Calia by Carrie Underwood, while also boasting niche brands such as Lorna Jane, Spiritual Gangster and Alala.

A significant portion of the store's total assortment will feature footwear, accessory and beauty brands such as Brooks, Hunter Boots, Pure Vida, Le Sport Sac, Evian and Philosophy.

"We wanted to provide a destination for women who are on their own personal fitness journeys; a store that understands them and their needs," said Lauren Hobart, general manager, Chelsea Collective.

"We feel Chelsea Collective will meet and exceed the active woman's expectations and we truly want these stores to have their own voice and their own local flavour," Hobart added.

"We are hiring associates who live for the latest fitness and fashion trends, who buy and use the products this store offers and who will be a sought after resource,” she informed.

Founded in 1948, Dick's Sporting Goods is an omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories.

As of May 2, 2015, the Company operated more than 610 Dick's Sporting Goods locations and also operates Golf Galaxy, Field & Stream and True Runner specialty stores. (AR)

Fibre2Fashion News Desk - India

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