Home / Knowledge / News / Apparel/Garments / ASICS opens French store with new retail design concept
ASICS opens French store with new retail design concept
Aug '15
Sports performance brand ASICS opened an innovative new performance store in Paris that offers consumers the latest in premium shopping experiences.

According to an ASICS press release, this is due to a brand new retail design concept and the latest in high-tech shoe selection services.

This is the first ASICS performance store in France, the Japanese company's main European market and will feature its complete running collection alongside rugby, tennis and a new training category.

For the first time, the store will also sell merchandise from ASICS sponsored rugby team, Stade Français, in a rugby specific environment.

“The concept store will be the first to pilot ASICS' brand new visual merchandising concept, which uses completely new retail fittings,” it added.

“It is specifically designed to display performance products from different sports in a more consumer friendly manner,” ASICS informed.

Specific colours and materials will be used to signpost products more clearly and in order to highlight the relationship between the brand's footwear, apparel, running and core performance sports.

Pioneering innovation, the new Paris performance store will feature ASICS' updated service, 'Motion ID', the first of its kind in shoe-selection services.

ASICS Motion ID is the latest shoe-selection service which uses a series of high-tech motion sensors to capture the consumer's natural posture and style of movement when running.

Based on this personalised data, Motion ID then evaluates the consumer's impact during running as well as their movement and heel-shank coupling in different running shoes.

“By objectively comparing the efficiency of consumers running styles in certain shoes, it allows staff to recommend the best running shoe, based on optimal level of medial support, flexibility and cushioning,” it explained.

Alistair Cameron, CEO of ASICS Europe said, “France is a key strategic market for ASICS as we look to cement our position as the number one brand and build on our core-performance sports offering.”

“As a leading sports performance brand, it's important to offer the latest in retail experiences and offer our consumers premium services to help them select the best products for their individual needs,” he also added. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search