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Uniqlo extends partnership with Disney via 'Magic for All'
Aug '15
Japanese apparel retailer Uniqlo announced a new initiative 'Magic for All', a global collaboration with Disney Consumer Products.

“The unique initiative will add a touch of Disney enchantment to everyday Uniqlo LifeWear fashions as well as introducing innovative new products, pop-up displays, and in-store and online customer experiences.

"We want to help everyone's dreams come true," said Tadashi Yanai, chairman of Fast Retailing Co., Ltd and the parent company of Uniqlo.

"I am thrilled at this opportunity to collaborate with Disney Consumer Products to lead the way in retail innovation,” he added.

“I look forward to bringing together LifeWear and the magic, excitement and adventure of Disney, Marvel, Star Wars and Pixar to deliver enjoyment to customers all around the world,” Yanai informed.

"The Walt Disney Company prides itself on delivering magical experiences to fans of all ages; whether it's at the movies, retail, our theme parks or at home," said Paul Candland, president, Walt Disney Company Asia.

"Uniqlo shares our passion for storytelling and we look forward to expanding our global collaboration creating unique experiences for fans to immerse themselves in the Disney, Marvel, Star Wars and Pixar brands," Candland noted.

The Uniqlo relationship with Disney Consumer Products began in 2009, when the company launched its first collection of Uniqlo t-shirts featuring Disney characters, Mickey Mouse and Minnie Mouse.

Through Magic for All, Uniqlo will extend its collaboration beyond the t-shirts and sweat parka lines and introduce new LifeWear items beginning in fall 2015.

Products will range from ultra light down, fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey Mouse and Minnie Mouse.

“This will then expand to include popular characters from Star Wars, Pixar Animation Studios' Toy Story, Marvel's Avengers and Disney's Frozen,” Uniqlo explained in a press release.

Customers will be introduced to Magic for All at D23 Expo, the Disney Fan Event, which will take place in Anaheim, California from August 14-16, 2015.

Uniqlo will have a pop-up store and unveil its first range of Magic for All products, including a series of exclusive t-shirts, ultra light down jackets and sweatshirts.

Uniqlo also added that shoppers will be able to experience the world of Magic for All for the first time with the launch of a concept store in Shanghai at the end of September.

Currently under construction, it will occupy the 5th floor of the five storeys Uniqlo Shanghai global flagship store, which is Uniqlo's largest worldwide.

Global flagship and large-format stores around the world will also offer Disney, Marvel and Star Wars-themed products through newly created Magic for All sections.

In spring 2016, the apparel retailer will open its first store in the US Southeast, at Disney Springs in Lake Buena Vista, Florida.

Uniqlo is a brand of Fast Retailing Co., Ltd., a Japanese retail holding company that houses brands like Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and Uniqlo. (AR)

Fibre2Fashion News Desk – India

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