Home / Knowledge / News / Apparel/Garments / Uniqlo extends partnership with Disney via 'Magic for All'
Uniqlo extends partnership with Disney via 'Magic for All'
Aug '15
Japanese apparel retailer Uniqlo announced a new initiative 'Magic for All', a global collaboration with Disney Consumer Products.

“The unique initiative will add a touch of Disney enchantment to everyday Uniqlo LifeWear fashions as well as introducing innovative new products, pop-up displays, and in-store and online customer experiences.

"We want to help everyone's dreams come true," said Tadashi Yanai, chairman of Fast Retailing Co., Ltd and the parent company of Uniqlo.

"I am thrilled at this opportunity to collaborate with Disney Consumer Products to lead the way in retail innovation,” he added.

“I look forward to bringing together LifeWear and the magic, excitement and adventure of Disney, Marvel, Star Wars and Pixar to deliver enjoyment to customers all around the world,” Yanai informed.

"The Walt Disney Company prides itself on delivering magical experiences to fans of all ages; whether it's at the movies, retail, our theme parks or at home," said Paul Candland, president, Walt Disney Company Asia.

"Uniqlo shares our passion for storytelling and we look forward to expanding our global collaboration creating unique experiences for fans to immerse themselves in the Disney, Marvel, Star Wars and Pixar brands," Candland noted.

The Uniqlo relationship with Disney Consumer Products began in 2009, when the company launched its first collection of Uniqlo t-shirts featuring Disney characters, Mickey Mouse and Minnie Mouse.

Through Magic for All, Uniqlo will extend its collaboration beyond the t-shirts and sweat parka lines and introduce new LifeWear items beginning in fall 2015.

Products will range from ultra light down, fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey Mouse and Minnie Mouse.

“This will then expand to include popular characters from Star Wars, Pixar Animation Studios' Toy Story, Marvel's Avengers and Disney's Frozen,” Uniqlo explained in a press release.

Customers will be introduced to Magic for All at D23 Expo, the Disney Fan Event, which will take place in Anaheim, California from August 14-16, 2015.

Uniqlo will have a pop-up store and unveil its first range of Magic for All products, including a series of exclusive t-shirts, ultra light down jackets and sweatshirts.

Uniqlo also added that shoppers will be able to experience the world of Magic for All for the first time with the launch of a concept store in Shanghai at the end of September.

Currently under construction, it will occupy the 5th floor of the five storeys Uniqlo Shanghai global flagship store, which is Uniqlo's largest worldwide.

Global flagship and large-format stores around the world will also offer Disney, Marvel and Star Wars-themed products through newly created Magic for All sections.

In spring 2016, the apparel retailer will open its first store in the US Southeast, at Disney Springs in Lake Buena Vista, Florida.

Uniqlo is a brand of Fast Retailing Co., Ltd., a Japanese retail holding company that houses brands like Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and Uniqlo. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search