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JCPenney appoints new executive VP & senior VP
Aug '15
JCPenney Company, Inc., one of US's largest apparel and home furnishing retailers, has strengthened its executive leadership team with the appointment of two new senior leaders who will be charged with maximizing the power, reach, and integration of the Company's omni-channel capabilities.

Michael Amend, formerly vice president of online, mobile and omni-channel for The Home Depot, has joined the company as the new executive vice president of omni-channel. Mike Robbins, formerly the senior vice president of global supply chain for Target, has been appointed as the senior vice president of supply chain, effective August 10, 2015, the company said on its website.

Amend was the executive sponsor responsible for rolling out buy online pick-up in store; buy online, ship to store; and buy online, deliver from store. Amend also led the company's efforts to develop best in class mobile experiences. Prior to The Home Depot, Amend was chief technology officer for global online at Dell and deputy chief technology officer for BEA Systems. Amend will report to Ellison and succeeds Mike Rodgers, who has left the Company to pursue other interests.

Robbins brings extensive experience in supply chain strategy, process improvement, technology, and cost reduction to JCPenney. He most recently served as senior vice president of global supply chain and logistics for Target Corporation's US stores, where his 13-year career reflected positions of increasing responsibility within Target's multi-faceted distribution network. Prior to Target, Robbins held positions in marketing and supply chain for AutoZone and Procter & Gamble.

Marvin Ellison, chief executive officer for JCPenney said, “Mr. Amend and Mr. Robbins are two exceptional industry veterans who have a successful track record of creating enterprise inventory networks that enable brick-and-mortar and e-commerce to merge into one seamless shopping experience. Their backgrounds perfectly align with our long-term growth plan to become a world-class omni-channel retailer.” (GK)

Fibre2Fashion News Desk – India

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