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Galleria Intima to focus on transforming Indian intimate sector
10
Aug '15
The focus at Galleria Intima 2015 which runs from August 26 to 27, 2015 is the transformation of the intimate apparel sector of India to make it emerge as the next major hub of intimate wear manufacturing.

“The show this year will focus on how intimate wear manufacturing industry in India can be boosted to attain global importance,” the organiser, Intimate Apparel Association of India said in a press release.

“It will focus on the strengths of the Indian industry that can be leveraged to position India as a leading manufacturing destination for intimate wear,” the organiser added.

The highlight of Galleria Intima is to show to the leading intimate apparel brands of the world that the nation has all the necessary resources at its behest to be an OEM. Textiles minister Santosh Kumar Gangwar will inaugurate the event on August 26.

At Galleria Intima 2015, one of the central themes is on how to ‘Make in India’ and sell the ‘Made in India’ label in the international market as well as derive benefit from enhancing domestic consumption.

About 15 Chinese companies are also expected to participate, bringing with them their storehouse of raw materials, making Galleria Intima, an all-encompassing platform for intimate apparel.

Yusuf Dohadwala, CEO of Intimate Apparel Associations of India said, “India has been a sleeping giant in the category of intimate wear for quite a long time.”

“This is the time to wake the giant out of its slumber and show its true potential to the world and the next 5-10 years look very promising,” he too added.

The event will showcase everything from fibres to laces, to hooks and packaging and is expected to draw visitors from a wide variety of sectors.

Representatives of around 1,000 brands from India are expected to visit the show which will have 80 exhibitors from more than 10 countries. (AR)

Fibre2Fashion News Desk – India


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