Home / Knowledge / News / Apparel/Garments / Malaysian kidswear brand Poney enters India
Malaysian kidswear brand Poney enters India
12
Aug '15
courtesy: Poney
courtesy: Poney
Poney, one of the fastest growing kidswear brands from Malaysia has launched its India operations with Delhi-based partner Ajanta International Group, according to a press release.

After experiencing tremendous success in 11 countries across Asia Pacific and the Middle East, Poney sees a great future in India too.

Ajanta has aggressive plans to develop and expand Poney brand in the country which will see the opening of multiple Exclusive Brand Outlets and Shop-in-Shops across the metro and tier 1 cities in the country in the first 5 years. E-commerce would also play a role in the company’s marketing plans.

Rajat Kapoor, of Ajanta International said, "We believe that kidswear is going to become the hottest fashion segment in the country in the coming years. With the kind of price points and positioning that Poney enjoys, we can really make this a very scalable and popular business model in India".

Riding on the momentum in the extensive internationalisation plans of Poney Group, Albert Tan, founder and group executive chairman, said, “We are very excited to enter the Indian market. We believe that India has great eye for fashion and the parents from India always seek quality and comfort for their children. We aim to deliver great products and excellent services to parents, and we plan to introduce our “Poney” brand into babies’ and kids’ retail market in India. Overall, we wish to become the number one international kidswear brand in the country within the next 5 years.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Courtesy: Heimtextil theme-park

Textiles | On 17th Dec 2017

Heimtextil’s Theme Park to offer multi-sensory impact

Titled “The future is urban”, the Theme Park at Heimtextil during...

Courtesy: Honeywell

Textiles | On 17th Dec 2017

Honeywell acquires 25 pc ownership interest in Flux

Honeywell has acquired 25 per cent ownership interest in Flux...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search