Home / Knowledge / News / Apparel/Garments / Malaysian kidswear brand Poney enters India
Malaysian kidswear brand Poney enters India
12
Aug '15
courtesy: Poney
courtesy: Poney
Poney, one of the fastest growing kidswear brands from Malaysia has launched its India operations with Delhi-based partner Ajanta International Group, according to a press release.

After experiencing tremendous success in 11 countries across Asia Pacific and the Middle East, Poney sees a great future in India too.

Ajanta has aggressive plans to develop and expand Poney brand in the country which will see the opening of multiple Exclusive Brand Outlets and Shop-in-Shops across the metro and tier 1 cities in the country in the first 5 years. E-commerce would also play a role in the company’s marketing plans.

Rajat Kapoor, of Ajanta International said, "We believe that kidswear is going to become the hottest fashion segment in the country in the coming years. With the kind of price points and positioning that Poney enjoys, we can really make this a very scalable and popular business model in India".

Riding on the momentum in the extensive internationalisation plans of Poney Group, Albert Tan, founder and group executive chairman, said, “We are very excited to enter the Indian market. We believe that India has great eye for fashion and the parents from India always seek quality and comfort for their children. We aim to deliver great products and excellent services to parents, and we plan to introduce our “Poney” brand into babies’ and kids’ retail market in India. Overall, we wish to become the number one international kidswear brand in the country within the next 5 years.” (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 22nd Aug 2017

Cotton yarn futures trading begins in China’s Zhengzhou

Cotton yarn futures trading recently began on the Zhengzhou Commodity ...

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search