Home / Knowledge / News / Apparel/Garments / The Wet Seal LLC appoints Melanie B. Cox as new CEO
The Wet Seal LLC appoints Melanie B. Cox as new CEO
13
Aug '15
The Wet Seal, LLC, a portfolio company of Versa Capital Management, LLC and a pioneer in fast fashion apparel, footwear, and accessories for women, has appointed veteran retailer and current Wet Seal board member Melanie B. Cox as the chief executive officer.

Cox brings to Wet Seal a proven, 25-year-plus track record of building strong retail and consumer products businesses through merchandising and operational excellence. She has a longstanding reputation for optimizing revenues and profitability through merchandising, marketing, operations and customer programs, and demonstrated these skills as part of five successful retail turnarounds.

Prior to joining Versa and Wet Seal, Cox's executive leadership experiences in retail and apparel include her roles as chief merchandising manager for retailers Urban Outfitters, Contempo Casuals (which was acquired by Wet Seal) and The Clothestime. She led Scoop NYC and Gymboree Corp.; ran a successful consulting firm where she advised notable public company boards including numerous retailers; and served as an operations executive with private equity firms, and in other corporate executive roles, according to a press release.

Gregory L. Segall, chairman of Wet Seal and CEO of controlling shareholder Versa Capital, said, “We welcome Melanie Cox to the Wet Seal management team, which she has come to know while working closely with Ed and the Company over the past six months as both a board member and trusted advisor. It also represents an exciting return for Melanie, as she was part of Wet Seal's merchandising and product development team early in her career. We have worked with Melanie for years and believe strongly in the Wet Seal brand. With all the important changes and achievements in its restructuring over this last year, we expect the business to continue its renewal and flourish under Melanie's direction.”

Cox said, “I'm looking forward to continuing Wet Seal's renewal under Versa's ownership. This is a brand I have known for decades, and where I spent some early years as a merchant and head of product development helping the business grow from a small 11 store chain in Southern California. I am excited to collaborate with our Southern California management team, our store associates, and our customers across the country to achieve Wet Seal's tremendous potential.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search