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Genius partners Thread on Psycho Bunny outerwear
22
Aug '15
Genius Brands and its wholly owned subsidiary A Squared Entertainment have partnered with apparel producer Thread Collective to create a collection of high end Psycho Bunny branded outerwear.

“They join the growing roster of best-in-class licensees developing a coordinated spectrum of product lines under the Psycho Bunny brand,” a Genius Brands press release said.

Thread Collective will create a fashion-forward collection of essential outerwear crafted from distinctive, yet high-performing, durable cloth primed for cold weather.

Features include sleek silhouettes, creative use of materials such as technical stretch shells, impervious heat-sealed seams, impermeable zippers, and other functional embellishments.

The new apparel line is anticipated to debut at high-end department and specialty retail stores in fall 2016.

"Thread Collective has a stellar reputation for its ability to identify market trends and to merchandise the right product at the right price," Stone Newman, president, Global Consumer Products at Genius Brands said.

"We will offer fans of the brand a new collection featuring the season's must-haves while maintaining the authenticity of the Psycho Bunny brand," Newman added.

"Psycho Bunny has truly captured and captivated men looking for classic product with a contemporary edge,” said Alen Brandman, chief executive officer of Thread Collective.

“We are excited to have formed this partnership with Genius Brands and the Psycho Bunny team to build the outerwear category globally," he too added.

"And we look forward to launching the collection utilising design details drawn from our extensive experience of making premium outerwear," Brandman informed.

Genius Brands said it continues to actively seek partners around the world to expand the Psycho Bunny brand into additional product lines, including active and athleisure wear, bags and luggage, etc.

"The addition of outerwear through our partnership with Thread Collective fulfills a demand we know exists in the marketplace with both our retail partners and fans," Robert Goldman, Psycho Bunny's co-founder said.

"This is an important and strategic category extension for us, and we look forward to the collection's debut at the end of this year and its availability at retail in fall 2016," he stated.

Inspired by 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design.

The brand is built on timeless classics, wardrobe essentials, the finest materials, meticulous design, and superior craftsmanship, giving tradition an updated edge and passionate style. (AR)

Fibre2Fashion News Desk – India

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