Home / Knowledge / News / Apparel/Garments / Genius partners Thread on Psycho Bunny outerwear
Genius partners Thread on Psycho Bunny outerwear
22
Aug '15
Genius Brands and its wholly owned subsidiary A Squared Entertainment have partnered with apparel producer Thread Collective to create a collection of high end Psycho Bunny branded outerwear.

“They join the growing roster of best-in-class licensees developing a coordinated spectrum of product lines under the Psycho Bunny brand,” a Genius Brands press release said.

Thread Collective will create a fashion-forward collection of essential outerwear crafted from distinctive, yet high-performing, durable cloth primed for cold weather.

Features include sleek silhouettes, creative use of materials such as technical stretch shells, impervious heat-sealed seams, impermeable zippers, and other functional embellishments.

The new apparel line is anticipated to debut at high-end department and specialty retail stores in fall 2016.

"Thread Collective has a stellar reputation for its ability to identify market trends and to merchandise the right product at the right price," Stone Newman, president, Global Consumer Products at Genius Brands said.

"We will offer fans of the brand a new collection featuring the season's must-haves while maintaining the authenticity of the Psycho Bunny brand," Newman added.

"Psycho Bunny has truly captured and captivated men looking for classic product with a contemporary edge,” said Alen Brandman, chief executive officer of Thread Collective.

“We are excited to have formed this partnership with Genius Brands and the Psycho Bunny team to build the outerwear category globally," he too added.

"And we look forward to launching the collection utilising design details drawn from our extensive experience of making premium outerwear," Brandman informed.

Genius Brands said it continues to actively seek partners around the world to expand the Psycho Bunny brand into additional product lines, including active and athleisure wear, bags and luggage, etc.

"The addition of outerwear through our partnership with Thread Collective fulfills a demand we know exists in the marketplace with both our retail partners and fans," Robert Goldman, Psycho Bunny's co-founder said.

"This is an important and strategic category extension for us, and we look forward to the collection's debut at the end of this year and its availability at retail in fall 2016," he stated.

Inspired by 17th-century maritime marauders and secret societies such as the infamous Skull & Bones, Psycho Bunny creates timeless wardrobe essentials that couple refined English tailoring with bold American design.

The brand is built on timeless classics, wardrobe essentials, the finest materials, meticulous design, and superior craftsmanship, giving tradition an updated edge and passionate style. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search