Home / Knowledge / News / Apparel/Garments / Flipkart goes Ping to redefine e-commerce
Flipkart goes Ping to redefine e-commerce
27
Aug '15
E-commerce major Flipkart has just launched Ping, a new feature in its mobile app that lets users share product images and chat with each other while shopping and create a more social shopping experience. Ping underlines the strong mobile centric-approach that Flipkart has taken in recent times to redefine e-commerce.

The move was prompted by research that indicated that a customer's identity was strongly related to their mobile number, and that their inability to shop collaboratively was the major barrier for online shopping, Flipkart said in a statement.

Online shopping, on the other hand, has largely remained a solo experience, said Flipkart's Chief Product Officer, Punit Soni, adding that Ping brings a unique blend of messaging and shopping for the first time. "Ping aims to transform online shopping by allowing users to talk to each other real time in order to make decisions and decide on what to buy," he said.

Currently, Ping chat is invite-only, but Soni, who joined the company this March from Google, said this was just to gauge initial response. The feature has been rolled out to the Flipkart apps for Android and iOS,

Ping will let users share pictures of a product, links to a product page, and even the entire screen from within the Flipkart mobile app with their friends. On Ping, a user can start a group chat with a select group of friends and they can reply and add inputs on what the user should buy.

Soni also stressed that the Ping feature in the app has been optimised for slower networks, and that it will consume less data and battery life on smartphones as well. “We don't want to add a feature that will send bills through the roof for customers. We've ensured that Ping supports older Android devices as well,” he added.

Soni refused to comment on speculations about Flipkart going app-only soon, but said that Ping will remain a mobile-only feature. Recent reports have indicated that Flipkart has pushed back its plans to go app-only. Whether Flipkart dumps the desktop or not, it is clear that major innovations in the product will be focused on mobile devices now. (SH)

 

Fibre2Fashion News Desk – India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search