Home / Knowledge / News / Apparel/Garments / Brandix CSR program adopts 'model village' approach
Brandix CSR program adopts 'model village' approach
28
Aug '15
As part of its CSR activities, Brandix, Sri Lanka's biggest apparel manufacturer has adopted a village to help village life continue a concept revolving around the tank, the temple and school.

“Brandix adopted a 'model village' approach to empower communities in areas where the Group has a manufacturing presence,” a press release from the apparel exporter said.

Under the activity, Brandix identifies and addresses issues facing people residing within a five kilometre radius of the Group's factories.

It will implement the program by providing water supply facilities or upgrading existing infrastructure in schools, hospitals, places of worship, police stations and similar community locations.

Brandix plans to allocate Rs 5 million per model village project, through which its factories, usually one of the biggest employers in each community, becomes an intrinsic part of the social fabric of the village.

In the second phase, the Group observed that it envisages extending its largesse to an area within a 10 kilometre radius of its factories to empower people living further away.

The pilot project for this new model of community empowerment focussed on Polonnaruwa and has to date benefitted students and staff of nine schools in the district and the Kaduruwela police station.

Three of these schools, the Athumalpitiya Primary School, Sewamuktha Kandaura Navodya Maha Vidyalaya and Nagara Maha Vidyalaya have received drinking water facilities.

While toilets and sanitation facilities have been upgraded at six others; the Galthabarawa School, Wijayaraja Vidyalaya, Alugasdamana Maha Vidyalaya, Palugasdamana School, Bandiwewa Maha Vidyalaya and Ananda Jayasekara Nursery.

“The police station received a new block of toilets for the use of its staff and visitors,” the apparel exporter informed.

These projects directly benefit more than 6,000 school children and about 750 adults working in the institutions assisted, and help create greater affinity between the factory and the community.

“This new model village approach has a greater impact on the community than separate projects in different parts of the country, Anusha Alles, head of CSR at the Brandix Group said.

“It also builds a greater sense of mutual responsibility and belonging that makes the factory one of the indigenous institutions in the area,” she added.

“For its second 'model village' Brandix has chosen Nivithigala in Ratnapura district,” Alles disclosed.

Brandix's CSR efforts are driven by the central corporate theme of 'Water' and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search