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Dollar Industries debuts premium innerwear brand Force NXT
Aug '15
Indian innerwear and outwear marketer Dollar Industries has launched a premium men's undergarment brand, Force NXT.

Milind Soman, brand envoy for Force NXT unveiled the logo of Force NXT in the presence of Vinod Gupta, managing director and Krishan Gupta, director, both at Dollar Industries.

“Made from super combed rich cotton yarn, Force NXT is printed with different motifs, colour patches, symbolic innovations and colour vibrancy,” a Dollar Industries press release informed.

“The unique style and utmost comfort of the brand promises to create a statement, any Force NXT user would like to communicate,” it added.

“We are introducing Force NXT for the fashion conscious Indian youth, signifies next generation clothing and its products are trendy and fashionable with a variety of prints,” Vinod Gupta said.

“There is a basic range too, which would appeal to professionals for their everyday use, while the feel is absolutely international and the price is neither modest nor too high,” he added.

Force NXT, a communion of fashion and comfort, offers a range of briefs, trunks and vests available in three categories, Finez, Relaxz & Flexz.

For a person who thrives with class, Finez offers great comfort with finely knitted material and is neatly tailored.

“Perfectly designed to suit your daily wear needs, Relaxz extends a comfortable and flexi fit and is ideal for the person who believes in exploring life himself,” the company informed.

With Flexz one can make a fashion statement with uber cool designs, while its style is a reflection of one's attitude and personality.

“We are extremely ambitious and optimistic with Force NXT and have a well thought out strategy in place to market the brand, pan India,” Gupta also informed.

Dollar Industries would be exporting Force NXT to the Middle East and South East Asian countries and has targeted to make Force NXT an Rs 100 crore brand by 2016–17. (AR)

Fibre2Fashion News Desk – India

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