Home / Knowledge / News / Apparel/Garments / Dollar Industries debuts premium innerwear brand Force NXT
Dollar Industries debuts premium innerwear brand Force NXT
31
Aug '15
Indian innerwear and outwear marketer Dollar Industries has launched a premium men's undergarment brand, Force NXT.

Milind Soman, brand envoy for Force NXT unveiled the logo of Force NXT in the presence of Vinod Gupta, managing director and Krishan Gupta, director, both at Dollar Industries.

“Made from super combed rich cotton yarn, Force NXT is printed with different motifs, colour patches, symbolic innovations and colour vibrancy,” a Dollar Industries press release informed.

“The unique style and utmost comfort of the brand promises to create a statement, any Force NXT user would like to communicate,” it added.

“We are introducing Force NXT for the fashion conscious Indian youth, signifies next generation clothing and its products are trendy and fashionable with a variety of prints,” Vinod Gupta said.

“There is a basic range too, which would appeal to professionals for their everyday use, while the feel is absolutely international and the price is neither modest nor too high,” he added.

Force NXT, a communion of fashion and comfort, offers a range of briefs, trunks and vests available in three categories, Finez, Relaxz & Flexz.

For a person who thrives with class, Finez offers great comfort with finely knitted material and is neatly tailored.

“Perfectly designed to suit your daily wear needs, Relaxz extends a comfortable and flexi fit and is ideal for the person who believes in exploring life himself,” the company informed.

With Flexz one can make a fashion statement with uber cool designs, while its style is a reflection of one's attitude and personality.

“We are extremely ambitious and optimistic with Force NXT and have a well thought out strategy in place to market the brand, pan India,” Gupta also informed.

Dollar Industries would be exporting Force NXT to the Middle East and South East Asian countries and has targeted to make Force NXT an Rs 100 crore brand by 2016–17. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search