ENDoutdoor expands US sales business

21 Jan '08

3 min read

"This strategic partnership will make sure we are seen by the world class outdoor retailers of Canada," said Co-Founder and Director of Sales, Ben Finklea. Additional expansion is planned for Australia and New Zealand for fall 2008 and then into Japan and Europe in Spring 2009.

"From day one, we knew we wanted to create a culture, not just another outdoor gear company," Finklea said. "It is no accident that early retailer feedback has confirmed that we are not only pioneering with new product, but also a new way of thinking. We have selected a dynamic group of sales professionals who understand this philosophy and who themselves feel it is an important part of the brand. This group positions us to make exceptional in roads in season one."

Founded on a design philosophy that abandons the group-think that athletes want more technology, ENDoutdoor will in season one reduce components, materials and manufacturing waste up to 59 percent when compared to other trail running footwear.

Founded in 2007, ENDoutdoor is an outside gear company building a new culture -- not another corporation -- though an evolutionary design approach. Founded by award-winning shoe designer Andrew Estey and business partner Ben Finklea, ENDoutdoor questions every component of design to minimize the environmental footprint of its products.

ENDoutdoor

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