NAP to create Backwoods lifestyle clothing collection

08 Feb '08

3 min read

Another growth initiative has been the introduction of Backwoods Adventures, the adventure travel division. Ms. Mull indicated, "This new division has enabled Backwoods to forge an even stronger bond with its customers by providing them with the opportunity to explore the world utilizing the products and equipment available in Backwoods retail stores.

We have had amazing adventures to Nepal, Costa Rica, Europe, Africa, and New Zealand, as well as within the United States."

In addition to growing the store count of Backwoods and developing new Adventures, Backwoods, in conjunction with NAP Inc, a Nitches subsidiary, will create and develop a Backwoods Collection of lifestyle clothing. Initial offerings from the new collection will be available in all eight Backwoods stores commencing this June.

NAP President, Victor Lee stated, "We are thrilled to be working with Backwoods and Jennifer to forge a new outdoor lifestyle brand. We have had a very strong response to the brand concept and we intend to pursue wholesale, licensing and international opportunities."

Ms. Mull, who will continue as CEO and President of Backwoods, remarked, "I am excited about the opportunities created for Backwoods by joining Nitches.

I feel very fortunate to find a corporate partner with goals, philosophies, and a strategy that align with those we have created at Backwoods. I look forward to a very bright future together."

The transaction was structured as a stock swap and Backwoods Equipment Company will become a wholly owned subsidiary of Nitches Inc.

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